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UPDATED: The “Transformers 4″” $100M Controversy & Behind the Weekend Box Office

  MONDAY UPDATE:  In the face of widespread industry skepticism, Paramount is sticking to its claim that TRANSFORMERS: AGE OF EXTINCTION earned $100M last weekend–actually, $100,038, 390.  (The consensus is that th...
by Mitch Salem
 
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UPDATED: Behind the US/Worldwide Weekend Box Office – 6/15/14

  MONDAY UPDATE:  Father’s Day was a holiday, all right… for some movies.  22 JUMP STREET vastly overestimated its appeal to dads, taking a sizable 30% hit on Sunday and falling an ugly $3M below its original...
by Mitch Salem
 
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Behind the Weekend US/International Box Office – 6/8/14

  International Box Office Note:  This is the last weekend before the World Cup begins diverting much of the planet’s attention (except, of course, in the US) away from movies for the next month.  That’s expe...
by Mitch Salem
 
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Behind the Worldwide Weekend Box Office – 5/18/14

  OPENINGS:  Considering its 17% Saturday drop, GODZILLA (Warners/Legendary) may ease down a bit from its $93.2M weekend estimate when final numbers are released on Monday.  (It’s assuming a 30% Sunday drop, equal ...
by Mitch Salem
 
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Behind the Worldwide Box Office – 5/11/14

  Note:  Most of the studios are pinning extremely aggressive Sunday estimates on the hope that their movie will be a popular Mothers Day destination, so look for a potentially larger than usual set of adjustments in fina...
by Mitch Salem
 
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Behind the Worldwide Weekend Box Office – 5/4/14

  OPENINGS:  As summer kick-off weekends go, the $92M for THE AMAZING SPIDER-MAN (Sony)–which may go down by $1M or so in final numbers tomorrow, given an aggressively high Sunday estimate–was pretty mild.  I...
by Mitch Salem
 
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Behind the Weekend Box Office – 4/27/14

  OPENINGS:  THE AMAZING SPIDER-MAN 2 (Sony) is still several days from its US opening, but the superhero spectacle already has $132M in the bank after a $67.2M 2d weekend in 42 international territories–which don&#...
by Mitch Salem
 
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Behind the Weekend Box Office – 4/20/14

  OPENINGS:  THE AMAZING SPIDER-MAN 2 (Sony) won’t arrive in the US for almost 2 weeks, and so far it’s in only 14 international markets–and it was still the biggest story of the weekend, pulling in $47M...
by Mitch Salem
 
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Behind the Weekend Box Office – 4/6/14

  Marvel brings summer ticket sales to April. OPENINGS:  The record-breaking $96.2M US opening weekend for CAPTAIN AMERICA: THE WINTER SOLDIER (Disney), the highest ever in April (it may come down $1M or so tomorrow thank...
by Mitch Salem
 
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Behind the Weekend Box Office – 3/30/14

  This weekend was fine… but just wait till next week. OPENINGS:  Polarizing, controversial, dark, revisionist, divisive–and a hit.  NOAH (Paramount/Regency) took in $44M in the US this weekend after a 16% Sa...
by Mitch Salem
 
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Behind the Weekend Box Office – 3/23/14

  OPENINGS:  DIVERGENT (Summit/Lionsgate) had an unusual trajectory for a YA movie, with a relatively unimpressive start but then much less of a Saturday drop than others in its genre.  The result was a $56M weekend (the...
by Mitch Salem
 
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Behind the Weekend Box Office – 3/16/14

  As Hollywood becomes more and more dependent on action and animation franchises, the US market becomes increasingly less relevant. OPENINGS:  NEED FOR SPEED (DreamWorks/Disney) made more money in China ($21.2M) on its o...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 3/9/14

  OPENINGS:  Despite frontloading that led to an 8% Saturday drop, 300: RISE OF AN EMPIRE (Warners/Legendary) is claiming a very low 30% decline on Sunday in order to report a $45.1M weekend.  We’ll see if that num...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 3/2/14

  OPENINGS:  NON-STOP (Universal) had a very solid Saturday, rising 22% from Friday, and even though Oscar Sunday may push it below the $30M weekend it’s currently projecting, it should comfortably take the weekend....
by Mitch Salem
 
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Behind the Weekend Box Office – 2/23/14

  OPENINGS:  For both 3 DAYS TO KILL (Relativity) and POMPEII (TriStar/Sony/FilmDistrict), the only hope of salvation lies overseas.  3 Days, at least, has a relatively low production cost, but even if the reported $28M ...
by Mitch Salem
 
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