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BEHIND THE WEEKEND BOX OFFICE – 10/13/13

  Sunday numbers will likely be a bit stronger than usual this week due to the Columbus Day holiday tomorrow. OPENINGS:  CAPTAIN PHILLIPS (Sony) didn’t even come close to taking the weekend, but its $26M is quite st...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 10/6/13

  OPENINGS:  We spent all summer hearing that it was impossible to sell audiences on big-budget non-franchise titles, as spectacles like White House Down, Pacific Rim, After Earth and The Lone Ranger went splat.  In one ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE: 9/22/13

  OPENINGS:  At $21.4M, PRISONERS (Warners) is exactly where the studio hoped it would be, at the sweet spot that propelled The Town to a $92M total (and Argo, with its Oscar help, to $136M).  The question now is whethe...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 9/1/13

  Even though Labor Day Weekend is historically slow at the multiplex, the Monday holiday still boosted the Sunday takings for most titles. OPENINGS:  Frontloading 101:  on Thursday night/Friday, ONE DIRECTION: THIS IS U...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 8/25/13

  OPENINGS:  THE MORTAL INSTRUMENTS: CITY OF BONES (Screen Gems/Sony) won the weekend’s battle (among newcomers) but isn’t likely to win the war, with a very blah $3K average at over 3000 theatres for a $9.3M ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 8/18/13

  OPENINGS:  If a movie like THE BUTLER (Weinstein) can make back most of its production cost in a single weekend (and The Help did the same 2 years ago), why aren’t there more movies like The Butler?  The answer i...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 8/11/13

  Here’s an instructive piece of box office math, courtesy of Disney and The Lone Ranger.  Ranger cost (including worldwide marketing) about $350M all told, and it’s going to have global theatrical revenues of...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 8/4/13

  OPENINGS:  With a $27.4M start, 2 GUNS (Universal) is probably headed for $85M in the US, a fair if unexciting return for a movie that claims to have (post-tax credits) a $61M production budget.  With Universal taking ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 7/28/13

  OPENINGS:   Two smart studio decisions bailed out what could have been a scary opening weekend for THE WOLVERINE (20th).  Fox kept the budget relatively low for its expensive genre, just $250M or so including worldwid...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 7/21/13

  OPENINGS:  THE CONJURING (Warners) behaved like a horror movie on Saturday, falling 18% despite the great reviews and exit polls, but that didn’t stand in the way of its estimated huge $41.5M weekend.  That made ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 7/14/13

  OPENINGS:  Despite the strong weekend, it’s a bit troubling that GROWN UPS 2 (Sony) fell 11% on Saturday (the original Grown Ups rose 2% on its 2d day), suggesting frontloading and less than great word of mouth. ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE: 7/6/13

  OPENINGS:  DESPICABLE ME 2 (Universal) had an even better weekend overseas than it did in the US, with $88.8M (in 45 markets, with plenty more major ones to come) vs $82.5M.  (Of course, in the US it also had the benef...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 6/30/13

  OPENINGS:  The $40M weekend estimate for THE HEAT (20th) makes more sense than it did last night, now that the movie’s Saturday is being reported as a 6% increase rather than a 5% drop.  (But always be suspicious...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 6/23/13

  OPENINGS:  Allowing for the usual studio practice of predicting lower-than-typical Sunday drops to boost the numbers a bit, MONSTERS UNIVERSITY (Disney/Pixar) opened in line with expectations at what may be slightly les...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 6/16/13

  OPENINGS:  In some ways, the most important number of the weekend was the $71.6M that MAN OF STEEL (Warners) earned outside the US and Canada.  Although it’s lower than the $113.1M domestic weekend ($125.1 with T...
by Mitch Salem
 
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