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BEHIND THE WEEKEND BOX OFFICE – 8/25/13

  OPENINGS:  THE MORTAL INSTRUMENTS: CITY OF BONES (Screen Gems/Sony) won the weekend’s battle (among newcomers) but isn’t likely to win the war, with a very blah $3K average at over 3000 theatres for a $9.3M ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.06.2017

  OPENINGS:  LOGAN (TSG/20th) was in full control of the weekend at $85.3M, and the most impressive part of that may be the 5% Saturday drop, an even better hold than Deadpool‘s 10% and the 12% for The Wolverine, l...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.17.2017

  OPENINGS:  STAR WARS: THE LAST JEDI (Lucasfilm/Disney) had an excellent Saturday for a blockbuster of its size, dropping 39% from Friday, where The Force Awakens had fallen 43%.  That cemented Last Jedi as the 2nd-high...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.7.2017

  OPENINGS:  GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney) had a solid Saturday hold for a blockbuster, down 9% on its 2d full day of release.  That compares to the performance of the Iron Man sequels, respectively down ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 9.2.2018

  OPENINGS:  Even among the mostly-sad legacy of Labor Day Weekend openings, OPERATION FINALE (MGM) was notably weak at $6M ($7.7M since its Wednesday launch), and that number incorporates a studio-estimated Sunday bump t...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/20/16

  OPENINGS:  Things didn’t get better for ALLEGIANT (Summit/Lionsgate) as the weekend went on.  Its $29.1M opening was down an awful 44% from the $52.3M for Insurgent, and with massive competition arriving next wee...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12/4/16

  OPENINGS:  The big studios wanted no part of the weekend after Thanksgiving, and the only arrivals were a pair of fringe indies.  Even for a micro-budgeted horror product, INCARNATE (High Top/Blumhouse/Universal) was a...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/21/16

  OPENINGS:  The weekend’s tallest dwarf was WAR DOGS (RatPac/Warners) with a soft $14.3M start.  The 12% Saturday drop indicates that word of mouth isn’t great, and early international numbers are weak as we...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 4/28/13

  OPENINGS:  The biggest story of the weekend took place off American shores, as IRON MAN 3 (Disney) topped all expectations to open with a fantastic $195.3M in 42 territories (China and Russia are the notable ones still ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12/26/16

  HOLIDAY BOX OFFICE NOTES:  We only have partial international numbers for the weekend box office, and those we have reflect the fact that in some European and Latin American markets (including the UK), theatres are enti...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/8/17

  OPENINGS:  As we had forecast on Friday night, the margin of victory for the weekend box office was razor-thin, and we won’t really know who won until final numbers are released tomorrow.  For now, HIDDEN FIGURES...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 8/18/13

  OPENINGS:  If a movie like THE BUTLER (Weinstein) can make back most of its production cost in a single weekend (and The Help did the same 2 years ago), why aren’t there more movies like The Butler?  The answer i...
by Mitch Salem
 
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Behind the US/Worldwide Box Office – 6/19/16

  OPENINGS:  FINDING DORY (Pixar/Disney) had a 17% Saturday drop, which is on the high side for an animated blockbuster (Inside Out fell 10% on its 2d day, Monsters University was down 6%, and Minions 16%).  That suggest...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 7/28/13

  OPENINGS:   Two smart studio decisions bailed out what could have been a scary opening weekend for THE WOLVERINE (20th).  Fox kept the budget relatively low for its expensive genre, just $250M or so including worldwid...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 8/11/13

  Here’s an instructive piece of box office math, courtesy of Disney and The Lone Ranger.  Ranger cost (including worldwide marketing) about $350M all told, and it’s going to have global theatrical revenues of...
by Mitch Salem
 
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