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Behind the US/Worldwide Weekend Box Office – 8/24/14

  OPENINGS:  IF I STAY (Warners/MGM) was the best of a weak trio, opening with $16.4M and with an 18% drop on Saturday that indicated moderate front-loading.  It should reach a fair $40-50M US total, which could get it t...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 11/17/13

  OPENINGS:  THE BEST MAN HOLIDAY (Universal) had a strong Saturday bump for a movie aimed at the African-American audience, up 16% from Friday (in comparison, Think Like A Man increased 9% and Tyler Perry’s last 2 ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/25/15

  AMERICAN SNIPER (Village Roadshow/Warners):  Depending on how one characterizes Titanic, American Sniper is on track to become the #3 or #4 “serious drama” of all time, behind that film, The Passion of the C...
by Mitch Salem
 
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Behind the Weekend Box Office – 3/23/14

  OPENINGS:  DIVERGENT (Summit/Lionsgate) had an unusual trajectory for a YA movie, with a relatively unimpressive start but then much less of a Saturday drop than others in its genre.  The result was a $56M weekend (the...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10/4/15

  OPENINGS:  THE MARTIAN (20th) barely missed setting a new October opening record at $55M, just $800K behind Gravity (which had a much shorter running time and the advantage of IMAX ticket prices).  Gravity made it all ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 8/11/13

  Here’s an instructive piece of box office math, courtesy of Disney and The Lone Ranger.  Ranger cost (including worldwide marketing) about $350M all told, and it’s going to have global theatrical revenues of...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office

  OPENINGS:  LITTLE (Legendary/Universal) led the weekend’s weak crop of newcomers with $15.5M, buoyed by a 15% Saturday bump.  That’s about 15% below the recent opening of What Men Want, which was aimed at a...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.25.2017

  OPENINGS:  For a Wednesday opening, TRANSFORMERS: THE LAST KNIGHT (Huahua/Paramount) had a fairly good 27% Saturday bump in the US (by comparison, 2011’s Dark of the Moon went up just 5% on its parallel day), whic...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 1/5/13

  OPENINGS:  PARANORMAL ACTIVITY: THE MARKED ONES (Paramount), with its $18.2M weekend, made less at 2867 theatres than the first Paranormal made at 760, a little more than 4 years ago.  It was also well below the $29M w...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/10/14

  OPENINGS;  It’s no surprise that a sequel has already been announced (and scheduled for June 3, 2016, for those who like to get their Fandango orders in early) for TEENAGE MUTANT NINJA TURTLES (Nickelodeon/Paramou...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2/7/16

  OPENINGS:  It was only 20 years into their career, with 2007’s No Country For Old Men ($74.3M in the US) that Joel and Ethan Coen began to be considered box office forces, and even after that, only True Grit (thei...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7/26/15

  OPENINGS:  PIXELS (Columbia/Sony) isn’t the first Adam Sandler movie to approach a $90M production budget–incredibly, the first Grown Ups reportedly cost that much–but as his audience shrinks, it becom...
by Mitch Salem
 
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Behind the US/Worldwide Box Office – 3/27/16

  OPENINGS:  BATMAN V SUPERMAN: DAWN OF JUSTICE (DC/RatPac/Warners) weathered a 38% Saturday drop and is currently estimating a $170.1M weekend.  That would make it Warners’ #1 US opening ever, beating the final Ha...
by Mitch Salem
 
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Behind the Weekend Box Office – 4/27/14

  OPENINGS:  THE AMAZING SPIDER-MAN 2 (Sony) is still several days from its US opening, but the superhero spectacle already has $132M in the bank after a $67.2M 2d weekend in 42 international territories–which don&#...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/17/16

  OPENINGS:  RIDE ALONG 2 (Universal) is projecting a $39.5M 4-day weekend, 19% below the $48.6M opening of the first Ride Along exactly 2 years ago.  That would put its US trajectory at $100-110M, enough to make it a fi...
by Mitch Salem
 
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