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Behind the Weekend Box Office – 1/12/14

  OPENINGS:  A bit surprisingly, LONE SURVIVOR (Universal) had no Saturday bump to speak of (under 1%), giving it a more frontloaded weekend than a movie appealing to an older audience (which tends not to run out on openi...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE: 7/6/13

  OPENINGS:  DESPICABLE ME 2 (Universal) had an even better weekend overseas than it did in the US, with $88.8M (in 45 markets, with plenty more major ones to come) vs $82.5M.  (Of course, in the US it also had the benef...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.14.2018

  OPENINGS:  FIRST MAN (Perfect World/Universal) had an underwhelming $16.5M start, and considering its older-skewing audience, its 10% Saturday bump wasn’t impressive either.  It carries $150M+ in production/marke...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6/26/16

  OPENINGS:  INDEPENDENCE DAY: RESURGENCE (20th) is the latest indication that audiences may be tiring of massive CG spectacles–which is bad news for the major studios, since they’ve concentrated most of their...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 6/23/13

  OPENINGS:  Allowing for the usual studio practice of predicting lower-than-typical Sunday drops to boost the numbers a bit, MONSTERS UNIVERSITY (Disney/Pixar) opened in line with expectations at what may be slightly les...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.25.2018

  OPENINGS:  It was no picnic opening against the historic 2nd weekend of Black Panther, and all of the new arrivals may have left some money on the table.  GAME NIGHT (New Line/Warners) fared best, and ran a healthy 25%...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.4.2017

  OPENINGS:  WONDER WOMAN (RatPac/Wanda/Ten Cent/DC/Warners) is a big win with $100.5M in the US, and for the DC franchise, the 93% at Rotten Tomatoes may be almost as important a number.  It’s also worth noting th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.13.2019

  OPENINGS:  After 4 weeks of holiday movies occupying most of the market, moviegoers were ready for something new, and the beneficiary was THE UPSIDE (STX/Lantern), which substantially beat projections with a $19.6M week...
by Mitch Salem
 
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Behind the Weekend US/Worldwide Box Office – 7/20/14

  Strong holds by Dawn of the Planet Of the Apes and some longer-running titles made this weekend look less terrible than it was. OPENINGS:  THE PURGE: ANARCHY (Universal) topped the newcomers with $28.4M, but that was 17...
by Mitch Salem
 
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Behind the Weekend Box Office – 2/23/14

  OPENINGS:  For both 3 DAYS TO KILL (Relativity) and POMPEII (TriStar/Sony/FilmDistrict), the only hope of salvation lies overseas.  3 Days, at least, has a relatively low production cost, but even if the reported $28M ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.14.2017

  OPENINGS:  Box office receipts for Mothers Day haven’t been counted yet, but SNATCHED (TSG/20th) is assuming (probably justifiably) that it will be the holiday choice, which brings the studio’s weekend estim...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.21.2017

  OPENINGS:  ALIEN: COVENANT (TSG/20th) slumped almost as badly on its 2d day of release as the unpopular Prometheus (22% vs 25%), and the result was a lackluster $36M weekend in the US–and even that number includes...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 9.30.2018

  OPENINGS:  NIGHT SCHOOL (Perfect World/Universal) had a surprising 18% Saturday bump (by comparison, both Central Intelligence and Girls Trip dropped 4% on their first Saturdays), suggesting that it’s appealing to...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.8.2018

  OPENINGS:  ANT-MAN & THE WASP (Marvel/Disney) turned out to be rather front-loaded, with a 30% Saturday drop (compared to 14% for the 2nd day of Ant-Man).  That pushed the studio weekend estimate down to $76M, whic...
by Mitch Salem
 
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Behind the Weekend Box Office – 2/9/14

  OPENINGS:  After Cloudy With a Chance of Meatballs, 21 Jump Street, and now THE LEGO MOVIE (Warners), writer/directors Phil Lord and Christopher Miller will be able to do just about anything they want:  all 3 of their ...
by Mitch Salem
 
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