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Behind the US/Worldwide Weekend Box Office – 4.15.2018

  OPENINGS:  Although the numbers are lower, RAMPAGE (New Line/Warners) is playing much like Kong: Skull Island, another giant monster movie judged by parents to be child-friendly.  Rampage rose 20% on Saturday, giving...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 8/4/13

  OPENINGS:  With a $27.4M start, 2 GUNS (Universal) is probably headed for $85M in the US, a fair if unexciting return for a movie that claims to have (post-tax credits) a $61M production budget.  With Universal taking ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7/24/16

  OPENINGS:  STAR TREK BEYOND (Skydance/Alibaba/Huahua/Paramount) had a tepid start, claiming a $59.6M opening weekend in the US.  Even if that number holds (it includes an extremely aggressive Sunday estimate), it would...
by Mitch Salem
 
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Behind the Weekend Box Office – 3/30/14

  This weekend was fine… but just wait till next week. OPENINGS:  Polarizing, controversial, dark, revisionist, divisive–and a hit.  NOAH (Paramount/Regency) took in $44M in the US this weekend after a 16% Sa...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4/3/16

  THE MAIN EVENT:  As the roof caved in on BATMAN V SUPERMAN:  DAWN OF JUSTICE (DC/RatPac/Warners), the studio had two last-ditch goals:  to avoid a Weekend 2 result that dropped 70% from last week or dipped below $50M ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/24/16

  OPENINGS:  The east coast blizzard seems to have had less effect on the weekend box office than one might have assumed, considering that all the newcomers went up from Friday to Saturday, even though they were in typica...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11/16/14

  OPENINGS:  The race between DUMB AND DUMBER TO (Red Granite/Universal) and Big Hero 6 may get a bit closer tomorrow, since Universal has aggressively estimated a 28% Sunday drop even though Dumb fell 2% on Saturday.  (...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/3/15

  OPENINGS:  Can the 2d-biggest US opening of all time fairly be considered a mild disappointment?  Certainly AVENGERS: AGE OF ULTRON (Marvel/Disney), for all its giant $187.7M start, underperformed compared to widesprea...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.10.2017

  OPENINGS:  Even though THE DISASTER ARTIST (A24) was at just 840 theatres, its $6.4M weekend had no trouble topping its woeful newcomer competition.  That total (which may come down a bit in finals, because A24 tends t...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11/8/15

  OPENINGS:  SPECTRE (MGM/Columbia/Sony) had the #7 opening of the year at $73M… yet there are signs of trouble.  While Skyfall rose 11% on its 2d day of wide release, and Casino Royale gained 5%, Spectre fell by 5...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11/13/16

  OPENINGS:  The box office was boosted in general by Veterans Day, which gave many Americans a 3-day weekend, but ARRIVAL (FilmNation/Sony/Paramount) was still notably impressive with a $24M weekend at a mid-wide 2317 th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.28.2017

  OPENINGS:  PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES (Disney) easily took the weekend worldwide, but it’s another diminishing franchise.  In the US, it had a $62.2M 3-day opening, and although Memorial Day...
by Mitch Salem
 
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UPDATED: The “Transformers 4″” $100M Controversy & Behind the Weekend Box Office

  MONDAY UPDATE:  In the face of widespread industry skepticism, Paramount is sticking to its claim that TRANSFORMERS: AGE OF EXTINCTION earned $100M last weekend–actually, $100,038, 390.  (The consensus is that th...
by Mitch Salem
 
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Behind the US/Worldwide Box Office – 9.23.2018

  OPENINGS:  THE HOUSE WITH A CLOCK IN ITS WALLS (Reliance/Universal) was built for weekend matinees, and a 47% Saturday bump carried it to a $26.9M weekend.  Among recent fall supernatural family movies, that puts it $3...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/21/16

  OPENINGS:  The weekend’s tallest dwarf was WAR DOGS (RatPac/Warners) with a soft $14.3M start.  The 12% Saturday drop indicates that word of mouth isn’t great, and early international numbers are weak as we...
by Mitch Salem
 
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