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Behind the US/Worldwide Weekend Box Office – 7.31.2022

  OPENINGS:  LEAGUE OF SUPER-PETS (DC/Warners) arrived with a blah $23M, given its franchise-adjacent pedigree and starry voice cast, and it wasn’t very animated overseas either, with $18.4M in 63 markets.  It face...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.24.2022

  OPENINGS:  Jordan Peele’s NOPE (Universal) premiered on the lower end of expectations at $44M.  That’s a significant number for a project that isn’t based on preexisting IP, but down 38% from Peele...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.17.2022

  OPENINGS:  WHERE THE CRAWDADS SING (Columbia/Sony) launched with $17M, ahead of (low) expectations, and fueled by an audience of women in the midwest/south.  There’s no direct competition in sight, and it should ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.10.2022

  OPENINGS:  THOR: LOVE & THUNDER (Marvel/Disney) opened within expectations at $143M, although it’s worth noting that while the Friday-to-Saturday drop was steeper than those for Thor: Ragnarok and Doctor Stran...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.3.2022

  OPENINGS:  MINIONS: THE RISE OF GRU (Illumination/Universal) exceeded industry expectations with a $108.5M 3-day opening.  That’s just a bit lower than the $115.7M launch for the first Minions movie, although tha...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.26.2022

  OPENINGS:  ELVIS (Warners) opened at the higher end of low expectations with $30.5M.  That technically put it into a dead heat with Top Gun: Maverick for the weekend crown, although that’s misleading because like...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.20.2022

  OPENINGS:  LIGHTYEAR (Pixar/Disney) was a tricky attempt to extend the hugely lucrative Toy Story franchise, both a prequel and a spinoff that featured a different version of the titular character than the one audiences...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.12.2022

  OPENINGS:  Although JURASSIC WORLD: DOMINION (Universal) is being billed as the “conclusion of the trilogy,” the studio certainly won’t be abandoning the franchise, as Dominion opened to $143.4M, almos...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.5.2022

  OPENINGS:  David Cronenberg is a venerated filmmaker, but not a source of many box office hits:  in a career that spans more than 4 decades, his highest-grossing film in the US is still 1986’s The Fly at $40.5M (...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.29.2022

  OPENINGS:  Although TOP GUN: MAVERICK (Paramount) is a 36-years-later sequel, the franchise that it really represents is Tom Cruise unto himself.  The last true Hollywood megastar brought in a massive audience that was...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.22.2022

  OPENINGS:  Considering that DOWNTON ABBEY: A NEW AGE (Focus/Universal) is something like a fresh MCU chapter for the older female audience, the fact that the sequel opened at $16M despite solid reviews–a painful 4...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.15.2022

  OPENINGS:  No one, including its studio, expected much from the remake of FIRESTARTER (Blumhouse/Universal, also on Peacock), and it delivered a weak $3.8M that suggests an eventual $10M US total.  Economics become mur...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.8.2022

  OPENINGS:  After an interruption for The Batman, the MCU resumed its place at the top of popular culture with the arrival of DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS (Marvel/Disney), which launched within the industr...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.2.2022

  OPENINGS:  With the latest MCU extravaganza waiting in the wings, Hollywood studios kept their wares out of the market, and the only arrival was the latest Liam Neeson vehicle (incredibly, he’s had 6 films in rele...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.24.2022

  OPENINGS:  THE BAD GUYS (DreamWorks Animation/Universal) had a solid $24M start, above (low) projections.  It’s unclear whether the release for the film will fall under the normal Universal non-blockbuster 17-day...
by Mitch Salem
 
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