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BEHIND THE WEEKEND BOXOFFICE – 6/2/13

  OPENINGS:  NOW YOU SEE ME (Summit/Lionsgate) had a fine $28.1M opening weekend considering its moderate cost ($75M plus marketing, but with 2/3 of that covered by foreign pre-sales), and with little competition coming n...
by Mitch Salem
 
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EARLY WEEKEND BOXOFFICE: “Now You See Me” Makes “After Earth” Disappear

  Things didn’t improve for AFTER EARTH (Sony) on Saturday.  According to preliminary numbers at Deadline, Will Smith’s gift to his son Jaden (and, some say, to the Church of Scientology) increased only a mini...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 2/17/13

  OPENINGS:   A GOOD DAY TO DIE HARD (20th) pulled ahead of the competition on Saturday, and should have a $38M 5-day opening.  (However, its Sunday projection is on the optimistic side, so it’s possible the number...
by Mitch Salem
 
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VALENTINE’S DAY EARLY BOXOFFICE REPORT: Romance Reigns

  Preliminary numbers at Deadline give the Valentine’s Day boxoffice edge to, appropriately enough, the Nicholas Sparks sudsfest SAFE HAVEN (Relativity), probably at the expense of many unwilling spouses and signific...
by Mitch Salem
 
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SHOWBUZZDAILY EARLY WEEKEND BOXOFFICE – 10/27/12

  The news didn’t get better for any of the weekend’s openings on Saturday, according to early numbers at Deadline–and that’s before the effect, if any, of Sunday’s east coast storms.  ARGO (...
by Mitch Salem
 
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