October 28, 2012



The news didn’t get better for any of the weekend’s openings on Saturday, according to early numbers at Deadline–and that’s before the effect, if any, of Sunday’s east coast storms.  ARGO (Warners) beat them all with its 3rd weekend $12.5M, down under 25% from last weekend.  CLOUD ATLAS (Warners) was considerably behind, struggling to reach even $10M for the weekend, a figure that means the picture will require huge international overperformance just to put a dent in its $100M budget.  SILENT HILL REVELATION (Open Road) collapsed on its 2d day of release, falling from Friday to Saturday and ending up with a likely $8-9M for the weekend.  FUN SIZE (Paramount) was way behind, with only a modest Saturday bump despite its focus on young audiences, and perhaps $4M for the weekend.  Trailing even farther was CHASING MAVERICKS (20th), a movie no one wanted to see, with a miniscule Saturday bump and little more than $2M for the weekend.

PARANORMAL ACTIVITY 4 (Paramount) dive-bombed in its 2d weekend, down close to 70% to under $10M.  The picture is headed for a total US boxoffice of about $60M, a remarkable 40+% decline from last year’s installment.  Paramount has already announced that Paranormal 5 will open in 2013, but if that one doesn’t reverse the trend, it may be the last in the series.  ALEX CROSS (Summit/Lionsgate) will fall over 50% from last weekend, meaning a total gross of $30M at best.  Other holdovers fared better, most notably HOTEL TRANSYLVANIA (Sony), down only about 30% from last week.  TAKEN 2 (20th), HERE COMES THE BOOM (Sony), SINISTER (Lionsgate) and PITCH PERFECT (Universal) were all down around 40%.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."