February 15, 2013



Preliminary numbers at Deadline give the Valentine’s Day boxoffice edge to, appropriately enough, the Nicholas Sparks sudsfest SAFE HAVEN (Relativity), probably at the expense of many unwilling spouses and significant others.  The soap is reported to have taken in around $10M for the day.  It will probably fall as the weekend shifts from Valentine’s mode into President’s Day, but should still end up with $40M+ over the 5-day weekend.

A GOOD DAY TO DIE HARD (20th) made a reported $9M on Thursday, which would be almost exactly equal to the $9.1M earned by the last entry in the series, Life Free Or Die Hard, on its opening day in June 2007.  Live Free made $48.4M in its first 5 days, but the period isn’t apples-to-apples with the current one, since it started on a Wednesday and played on a non-holiday summer weekend.  Also, Good Day is a far worse picture, and word-of-mouth may catch up with it to the tune of a $40-45M 5-day opening.  (It’s also opening in most overseas territories this weekend, and will probably score much more impressively there.)

BEAUTIFUL CREATURES (Warners) isn’t looking like much of a successor to Twilight, with only $3M on opening day, on its way to a very underwhelming $15-18M 5-day start.

Holdovers IDENTITY THIEF (Universal) and WARM BODIES (Summit/Lionsgate) also benefited from the couples audience, with Identity reportedly more than doubling its Wednesday gross to $5M, and Bodies quadrupling to $2.5M.  The latter is particularly impressive, considering Beautiful Creatures’ arrival as direct competition for its audience, although like the other screen romances, it will probably decline more sharply over the course of the weekend now that the dating part of the holiday is done.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."