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BEHIND THE WEEKEND BOXOFFICE – 11/25/12

  No great disconnects between Saturday’s estimates and Sunday’s, although one number needs some scrutiny. OPENINGS:  RISE OF THE GUARDIANS (DreamWorks Animation/Paramount) was at the top of the new arrivals, ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 11/23/12

  Franchises and a former President may carry the weekend to record heights, but the newcomers stumbled. OPENINGS:  RISE OF THE GUARDIANS (DreamWorks Animation/Paramount) has the advantage of no new animated competition t...
by Mitch Salem
 
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SHOWBUZZDAILY EARLY FRIDAY BOXOFFICE – 10/5/12

  TAKEN 2 (20th), as expected, is running away with the boxoffice this weekend.  Its opening day, according to preliminary numbers at Deadline, is at $17.5M, not that much less than the $24.7M the original Taken made in ...
by Mitch Salem
 
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EARLY WEEKEND BOXOFFICE: “Now You See Me” Makes “After Earth” Disappear

  Things didn’t improve for AFTER EARTH (Sony) on Saturday.  According to preliminary numbers at Deadline, Will Smith’s gift to his son Jaden (and, some say, to the Church of Scientology) increased only a mini...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 10/19/12

  Eventually, every franchise runs out of steam.  (Although they sometimes pick it up again, like Bond James Bond.) OPENINGS:  PARANORMAL ACTIVITY 4 (Par) is off to a worse start than the last two in the series (the orig...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 6/2/13

  OPENINGS:  NOW YOU SEE ME (Summit/Lionsgate) had a fine $28.1M opening weekend considering its moderate cost ($75M plus marketing, but with 2/3 of that covered by foreign pre-sales), and with little competition coming n...
by Mitch Salem
 
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EARLY FRIDAY BOXOFFICE: “Oz” Beats Back the Gnats

  No studio dared to challenge OZ THE GREAT AND POWERFUL (Disney) in any meaningful way on its second weekend, and Sam Raimi’s extravaganza will romp to another weekend win–but that’s not to say it’...
by Mitch Salem
 
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VALENTINE’S DAY EARLY BOXOFFICE REPORT: Romance Reigns

  Preliminary numbers at Deadline give the Valentine’s Day boxoffice edge to, appropriately enough, the Nicholas Sparks sudsfest SAFE HAVEN (Relativity), probably at the expense of many unwilling spouses and signific...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 1/11/13

  OPENINGS:  ZERO DARK THIRTY (Sony) expanded to coincide with its Oscar nominations, and the strategy worked as planned, with the acclaimed (and, in some circles, attacked) drama easily carrying Friday with $9M, on its w...
by Mitch Salem
 
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SHOWBUZZDAILY EARLY WEEKEND BOXOFFICE – 10/27/12

  The news didn’t get better for any of the weekend’s openings on Saturday, according to early numbers at Deadline–and that’s before the effect, if any, of Sunday’s east coast storms.  ARGO (...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 2/17/13

  OPENINGS:   A GOOD DAY TO DIE HARD (20th) pulled ahead of the competition on Saturday, and should have a $38M 5-day opening.  (However, its Sunday projection is on the optimistic side, so it’s possible the number...
by Mitch Salem
 
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UPDATED: CHRISTMAS BOXOFFICE: Can You Hear the People Sing?

NOTE:  THIS POST HAS BEEN UPDATED TO REFLECT OFFICIAL STUDIO ESTIMATES FOR CHRISTMAS DAY. There was plenty under the tree for Hollywood this Christmas Day.  The major tinsel came from LES MISERABLES (Universal), which is proj...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 12/21/12

  After a strong start with Skyfall and Breaking Dawn Part 2, the holiday boxoffice seems to be at risk of languishing. OPENINGS:  The thing about the Christmas/New Year’s week boxoffice multiple is that it’...
by Mitch Salem
 
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