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EARLY FRIDAY BOX OFFICE: “The Butler” Serves “Kick-Ass 2″” and The Rest

  If preliminary numbers at Deadline hold, what was supposed to be a fairly competitive box office weekend will instead be a romp for THE BUTLER (Weinstein).  It’s claiming a $9M Friday, which should give it at leas...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Lone Survivor” Wins A Medal

  So much for tracking.  Defying all expectations, LONE SURVIVOR (Universal) is romping with what might be called the Duck Dynasty audience that goes underreported in pre-opening surveys, and according to preliminary numb...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Cinderella” On Its Way To A Fairy Tale Weekend

  CINDERELLA (Disney) had an enchanted Friday, according to preliminary numbers at Deadline, with $23M (that includes $2.3M from Thursday night), and since its target audience is all about weekend matinees, it should be at...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: The Annual Labor Day Weekend Yawn

  Labor Day Weekend is the only holiday that doesn’t make people gravitate to the movies, and this year will be no exception.  Based on preliminary numbers at Deadline, the 5-week old GUARDIANS OF THE GALAXY (Marvel...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Ghostbusters” No Scare For “Pets”

  The $17.1M opening day (including $3.4M from Thursday night) for GHOSTBUSTERS (Columbia/Sony) reported in preliminary numbers at Deadline would be fine if the movie were at the same budget level as previous Paul Feig/Mel...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Jumanji” Tops “Insidious,” Heavy Drop For “Last Jedi,” “Molly’s Game” & “Darkest Hour” Expand

  2018, as is often the case, is kicking off at the box office, with low-budget horror, and according to preliminary numbers at Deadline, INSIDIOUS: THE LAST KEY (Blumhouse/Universal) easily took Friday with $12.5M (includ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “300: Rise Of An Empire” Takes No Prisoners

  No one expected 300: RISE OF AN EMPIRE (Warners/Legendary) to equal the giant start of its predecessor, after 7 years and with most of the cast gone–and it won’t.  But based on preliminary numbers at Deadlin...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Pirates,” “Baywatch” Drown On Memorial Day Weekend

  It’s beginning to look like a long, dark summer for Hollywood, which is adding two more box office disappointments to a growing list over this Memorial Day weekend.  PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALE...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Straight Outta Compton” and A Fight For the Bottom

  There were no pleasant surprises for anyone at the Friday box office, according to preliminary numbers at Deadline.  That even included STRAIGHT OUTTA COMPTON (Legendary/Universal), which will easily win the weekend, bu...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Neighbors” Moves In on Spider-Man

  It’s not going to be close, and it doesn’t deserve to be.  Based on preliminary numbers at Deadline and elsewhere, the much-better-than-you’d-expect NEIGHBORS (Universal) trounced THE AMAZING SPIDER-MA...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Mummy” Stays In Grave, “Wonder Woman” Triumphs

  THE MUMMY (Perfect World/Universal) is a disaster, although the studio and its minions will try to spin otherwise through the course of the weekend.  According to preliminary numbers at Deadline, it earned $12M on openi...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “The Equalizer” Takes Care of Business

  This weekend, Denzel Washington is proving himself yet again one of the last truly reliable movie stars.  Just a week after Liam Neeson flopped with A Walk Among the Tombstones, preliminary numbers at Deadline have THE ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Mamma Mia! Here We Go Again” Tuneful, “Equalizer 2″” Solid, “Hotel Transylvania 3″” & “Skyscraper” Drop

  A weekend of sequels is dancing to the beat of MAMMA MIA! HERE WE GO AGAIN (Perfect World/Universal), which had a $15.1M opening day according to preliminary numbers at Deadline.  That’s up an impressive 53% from ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Last Jedi” Rules Holiday, “Jumanji” Solid, “Pitch Perfect 3″” OK, “Greatest Showman,” “Downsizing” & “Father Figures” Flop

  A general note:  the last time December 22 fell on a Friday was in 2006, and a look at that year indicates what box office patterns may be between now and January 1.  We can expect most films to have a relatively mild ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Transformers” Surges to Possible 9-Digit Weekend

  Despite a $8.7M start on Thursday night that was no better than the year’s other blockbusters, and bulletins throughout the day that business was slightly softer than expected, reports at Deadline and elsewhere ar...
by Mitch Salem
 
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