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EARLY FRIDAY BOX OFFICE: The Annual Labor Day Weekend Yawn

  Labor Day Weekend is the only holiday that doesn’t make people gravitate to the movies, and this year will be no exception.  Based on preliminary numbers at Deadline, the 5-week old GUARDIANS OF THE GALAXY (Marvel...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Force Awakens” Shreds the Record Books

  There was never any doubt that STAR WARS: THE FORCE AWAKENS (Lucasfilm/Disney) was going to be huge.  The issue was almost existential:  how big was it possible for a December opening to be, when the month–which ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Lone Survivor” Wins A Medal

  So much for tracking.  Defying all expectations, LONE SURVIVOR (Universal) is romping with what might be called the Duck Dynasty audience that goes underreported in pre-opening surveys, and according to preliminary numb...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Black Panther” Stays Superpowered, “Game Night” OK, “Annihilation” Perishes

  BLACK PANTHER (Marvel/Disney) is now in competition only with the loftiest movie hits.  According to preliminary numbers at Deadline, its 2nd Friday was $28.4M (down 63% from last week), behind just The Avengers‘ ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Ant-Man” Slightly Puny, “Trainwreck” Smashing

  ANT-MAN (Marvel/Disney) appears to be opening at the lower end of the Marvel universe.  According to preliminary numbers at Deadline, the latest superhero epic had a $23.4M Friday (which includes $6.4 from Thursday nigh...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Rings,” “Space Between Us” Punt Super Bowl Weekend, “Split” Scores Again

  Hollywood generally has little interest in opening films against the Super Bowl, and to the extent it participates, it tries to counterprogram the game by aiming at the young female demographic.  Thus we have a PG-13 ho...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Ultron” Still Huge But Sub-“Avengers”; “Hot Pursuit” Flops

  AVENGERS: AGE OF ULTRON (Marvel/Disney) continues to be a monstrous hit–but not as monstrous as expected.  Based on preliminary numbers at Deadline, its 2d Friday will be $21.9M, down 74% from last Friday’s ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Godzilla” Stomps on Expectations

  The moviegoer love affair with CG spectacles continues in full force, as GODZILLA (Warners/Legendary) appears, on the basis of preliminary numbers at Deadline and elsewhere, to be headed for a $36M Friday (including $9.3...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “LEGO Batman,” “50 Shades Darker,” “John Wick 2″” All Solid

This is a well-designed weekend for Hollywood, with a trio of sensibly-budgeted franchise titles all drawing audiences from their mostly separate target demos.  The Friday winner, according to preliminary numbers at Deadline, ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Hitman’s Bodyguard” Shoots Down “Logan Lucky”

  THE HITMAN’S BODYGUARD (Summit/Lionsgate) is off to a mild late-August start, but it will be enough to win the quiet weekend.  Preliminary numbers at Deadline have opening day at $8.1M (including $1.7M from Thursd...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Subdued Ride Along 2 Takes Lead Over Revenant, Star Wars, 13 Hours

  Behaving much like recent high-profile sequels Spectre and Mockingjay Part 2, RIDE ALONG 2 (Universal) appears to be heading for an opening weekend around 20% below its predecessor.  According to preliminary numbers at ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Spy” Infiltrates Multiplexes; “Entourage” Slumps

  With Melissa McCarthy as solo lead, SPY (20th) isn’t opening at quite the level as The Heat, which featured a McCarthy/Sandra Bullock combo, as preliminary numbers at Deadline show a $10.6M opening day (including $...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: The Holiday Goes On For “Catching Fire” and “Frozen”

  Preliminary numbers at Deadline have the record pace continuing for both THE HUNGER GAMES: CATCHING FIRE (Lionsgate) and FROZEN (Disney). Catching Fire had no trouble with the all-time record for the day after Thanksgivi...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Aquaman” Swims Past “Mary Poppins,” “Bumblebee”

  Considering the spotty box office record of the DC movie franchise, it was something of a risk to place AQUAMAN (DC/Warners) at the center of the holiday market, but the bet is paying off, at least to an extent.  Accord...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Venom” Drops, “A Star Is Born” Holds, “First Man” Sluggish

  There may be a pair of tight races at the box office this weekend.  Based on preliminary numbers at Deadline, VENOM (Tencent/Columbia/Sony) has the early lead with $9.5M on Friday, down 71% from last week’s openin...
by Mitch Salem
 
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