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Behind the Friday Box Office – 7/18/14

  Even though it’s just mid-July, Guardians of the Galaxy is the only likely blockbuster opening left this summer.  Barring some surprises, the seasonal picture is ugly. OPENINGS:  THE PURGE: ANARCHY (Universal) t...
by Mitch Salem
 
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Behind the Friday Box Office – 12/5/14

  OPENINGS:  None, really, although you could stretch and include THE PYRAMID (20th), an ultra-low budget, barely-marketed “found-footage” horror item that opened at just 589 theatres.  It made $458K on Frida...
by Mitch Salem
 
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Behind the Friday Box Office – 7/11/14

  OPENINGS:  DAWN OF THE PLANET OF THE APES (20th), with $27.7M on Friday and a likely $70M weekend, will probably have a significant US box office bump over its predecessor Rise ($176.8M, after a $54.8M opening), but it ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Angry Birds” Fly Higher Than “Captain America,” “Neighbors 2″”

  THE ANGRY BIRDS MOVIE (Rovio/Sony) is keeping the momentum going at the early summer box office, with a preliminary Friday, per Deadline, at $11M.  That’s almost exactly the same opening day as Sony’s Hotel ...
by Mitch Salem
 
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Behind the Friday Box Office – 6/6/14

  Here’s a scary factoid for the studios.  In 2013, 5 movies opened in May/June that reached over $200M in the US alone, and none of those movies had a total lower than $228.8M.  This year, as we head to mid-June, ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 11/22/13

  OPENINGS:  THE HUNGER GAMES: CATCHING FIRE (Lionsgate) came up from initial Friday estimates to $70.5M, the 7th highest single day box office in US history (behind the final Harry Potter, The Avengers, The Dark Knight, ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Office Christmas Party” Solid, “La La Land” Starts Huge

  With a marketplace starved of adult comedy after the failure of Bad Santa 2, and the holiday deluge of product not quite here, this weekend is proving to be good timing for the arrival of OFFICE CHRISTMAS PARTY (DreamWo...
by Mitch Salem
 
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Behind the Friday Box Office – 4/4/14

  OPENINGS:  The $37M Friday for CAPTAIN AMERICA: THE WINTER SOLDIER (Disney) was the highest ever in the month of April, ahead of Fast Five‘s $34.4M.  Fast Five fell 13% on Saturday to hit a $86.2M weekend, and Wi...
by Mitch Salem
 
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Behind the Friday Box Office – 5/23/14

  OPENINGS:  With $36M on Friday, X-MEN: DAYS OF FUTURE PAST is assured of going over $100M by Monday, and the only question is by how much.  The day fell a bit below the openings for Godzilla ($38.4M) and Captain Americ...
by Mitch Salem
 
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Behind the Friday Box Office – 7/25/14

  OPENINGS:  Despite all the testosterone flowing through the Avengers-verse, the biggest star to emerge from the mega-franchise is turning out to be Scarlett Johansson, the latest warrior woman at the front of the box of...
by Mitch Salem
 
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Behind the Friday Box Office – 8/29/14

  OPENINGS:  AS ABOVE/SO BELOW (Universal) cost just $5M to produce, but its big-studio marketing campaign will add at least $30M to that, and after a $3.2M Friday, it’s headed for $9.5M by Sunday and $11.5M for the...
by Mitch Salem
 
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Behind the Friday Box Office – 5/16/14

  OPENINGS:  GODZILLA (Warners/Legendary) had the opening of its dreams with $38.5M on Friday (including $9.3M from Thursday night)–higher than the openings for The Amazing Spider-Man 2 ($35.2M) and Captain America:...
by Mitch Salem
 
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Behind the Friday Box Office – 8/8/14

  OPENINGS:  TEENAGE MUTANT NINJA TURTLES (Paramount) may or may not turn a big profit–it carries a $300M pricetag (including worldwide marketing), and could falter quickly now that the fans have shown up–but ...
by Mitch Salem
 
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Behind the Friday Box Office – 6/20/14

  OPENINGS:  THINK LIKE A MAN TOO (Screen Gems/Sony) had almost exactly the same start as the first Think, up $75K from that movie’s opening day at $12.2M.  Being a sequel, though, it will likely fail to reach T...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 8/2/13

  OPENINGS:  The production budget for 2 GUNS (Universal) was funded by producers Emmett/Furla and Foresight Entertainment, with Universal just on the hook for marketing and distribution.  In addition, the overseas distr...
by Mitch Salem
 
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