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EARLY FRIDAY BOX OFFICE: “Maleficent” Soars, “A Million Ways” Perishes

  MALEFICENT (Disney) performed as well as its Thursday night start suggested it might, at the high-end of expectations according to preliminary Friday numbers at Deadline and elsewhere.  The revisionist fairy tale surged...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 12/6/13

  OPENINGS:  OUT OF THE FURNACE (Relativity) will do nothing to change the reputation of the first weekend in December as a terrible time to open a new movie.  Even in a more robust weekend, the grim quasi-art film, quas...
by Mitch Salem
 
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Behind the Friday Box Office – 6/20/14

  OPENINGS:  THINK LIKE A MAN TOO (Screen Gems/Sony) had almost exactly the same start as the first Think, up $75K from that movie’s opening day at $12.2M.  Being a sequel, though, it will likely fail to reach T...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Office Christmas Party” Solid, “La La Land” Starts Huge

  With a marketplace starved of adult comedy after the failure of Bad Santa 2, and the holiday deluge of product not quite here, this weekend is proving to be good timing for the arrival of OFFICE CHRISTMAS PARTY (DreamWo...
by Mitch Salem
 
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Behind the Friday Box Office – 6/27/14

  On Friday, the big alien robots blew things up. OPENINGS:  TRANSFORMERS: AGE OF EXTINCTION (Paramount) got the Friday it was hoping for, the biggest day of 2014 at $41.6M, and one that gives the blockbuster a strong (al...
by Mitch Salem
 
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Behind the Friday Box Office – 7/18/14

  Even though it’s just mid-July, Guardians of the Galaxy is the only likely blockbuster opening left this summer.  Barring some surprises, the seasonal picture is ugly. OPENINGS:  THE PURGE: ANARCHY (Universal) t...
by Mitch Salem
 
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Behind the Friday Box Office – 11/21/14

  OPENINGS:  Congratulations and condolences to THE HUNGER GAMES:  MOCKINGJAY PART 1 (Lionsgate), which had the biggest day of any movie this year–yet at $55M (slightly higher than Friday afternoon estimates had pr...
by Mitch Salem
 
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Behind the Friday Box Office – 10/10/14

  Once again, Gone Girl was vanquished for a day by a horror movie, but will almost certainly rebound to take the weekend. OPENINGS:  DRACULA UNTOLD (Legendary/Universal) gets the partnership between Universal and its new...
by Mitch Salem
 
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Behind the Friday Box Office – 6/6/14

  Here’s a scary factoid for the studios.  In 2013, 5 movies opened in May/June that reached over $200M in the US alone, and none of those movies had a total lower than $228.8M.  This year, as we head to mid-June, ...
by Mitch Salem
 
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Behind the Friday Box Office – 3/14/14

  OPENINGS:  NEED FOR SPEED (DreamWorks/Disney) won Friday with $6.6M (which includes $1.1M from Thursday night), but it’s destined to come in 2d or even 3rd for the weekend, probably under $20M.  At a $175M cost (...
by Mitch Salem
 
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Behind the Friday Box Office – 8/29/14

  OPENINGS:  AS ABOVE/SO BELOW (Universal) cost just $5M to produce, but its big-studio marketing campaign will add at least $30M to that, and after a $3.2M Friday, it’s headed for $9.5M by Sunday and $11.5M for the...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 11/22/13

  OPENINGS:  THE HUNGER GAMES: CATCHING FIRE (Lionsgate) came up from initial Friday estimates to $70.5M, the 7th highest single day box office in US history (behind the final Harry Potter, The Avengers, The Dark Knight, ...
by Mitch Salem
 
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Behind the Friday Box Office – 4/4/14

  OPENINGS:  The $37M Friday for CAPTAIN AMERICA: THE WINTER SOLDIER (Disney) was the highest ever in the month of April, ahead of Fast Five‘s $34.4M.  Fast Five fell 13% on Saturday to hit a $86.2M weekend, and Wi...
by Mitch Salem
 
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Behind the Friday Box Office – 12/5/14

  OPENINGS:  None, really, although you could stretch and include THE PYRAMID (20th), an ultra-low budget, barely-marketed “found-footage” horror item that opened at just 589 theatres.  It made $458K on Frida...
by Mitch Salem
 
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Behind the Friday Box Office – 3/21/14

  What was supposed to be an exciting pre-summer weekend at the box office is instead looking rather blah. OPENINGS:  Compared to recent YA disasters like The Mortal Instruments and Beautiful Creatures, DIVERGENT (Summit/...
by Mitch Salem
 
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