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Behind the Friday Box Office – 10/10/14

  Once again, Gone Girl was vanquished for a day by a horror movie, but will almost certainly rebound to take the weekend. OPENINGS:  DRACULA UNTOLD (Legendary/Universal) gets the partnership between Universal and its new...
by Mitch Salem
 
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Behind the Friday Box Office – 5/16/14

  OPENINGS:  GODZILLA (Warners/Legendary) had the opening of its dreams with $38.5M on Friday (including $9.3M from Thursday night)–higher than the openings for The Amazing Spider-Man 2 ($35.2M) and Captain America:...
by Mitch Salem
 
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Behind the Friday Box Office – 8/1/14

  OPENINGS:  GUARDIANS OF THE GALAXY (Marvel/Disney) has something the summer’s other blockbusters could only dream of:  weeks ahead without any A-level competition.  When the biggest titles coming up are the rebo...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 8/2/13

  OPENINGS:  The production budget for 2 GUNS (Universal) was funded by producers Emmett/Furla and Foresight Entertainment, with Universal just on the hook for marketing and distribution.  In addition, the overseas distr...
by Mitch Salem
 
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Behind the Friday Box Office – 5/23/14

  OPENINGS:  With $36M on Friday, X-MEN: DAYS OF FUTURE PAST is assured of going over $100M by Monday, and the only question is by how much.  The day fell a bit below the openings for Godzilla ($38.4M) and Captain Americ...
by Mitch Salem
 
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Behind the Friday Box Office – 8/8/14

  OPENINGS:  TEENAGE MUTANT NINJA TURTLES (Paramount) may or may not turn a big profit–it carries a $300M pricetag (including worldwide marketing), and could falter quickly now that the fans have shown up–but ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 11/22/13

  OPENINGS:  THE HUNGER GAMES: CATCHING FIRE (Lionsgate) came up from initial Friday estimates to $70.5M, the 7th highest single day box office in US history (behind the final Harry Potter, The Avengers, The Dark Knight, ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Maleficent” Soars, “A Million Ways” Perishes

  MALEFICENT (Disney) performed as well as its Thursday night start suggested it might, at the high-end of expectations according to preliminary Friday numbers at Deadline and elsewhere.  The revisionist fairy tale surged...
by Mitch Salem
 
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Behind the Friday Box Office – 8/29/14

  OPENINGS:  AS ABOVE/SO BELOW (Universal) cost just $5M to produce, but its big-studio marketing campaign will add at least $30M to that, and after a $3.2M Friday, it’s headed for $9.5M by Sunday and $11.5M for the...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 12/6/13

  OPENINGS:  OUT OF THE FURNACE (Relativity) will do nothing to change the reputation of the first weekend in December as a terrible time to open a new movie.  Even in a more robust weekend, the grim quasi-art film, quas...
by Mitch Salem
 
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Behind the Friday Box Office – 5/30/14

  OPENINGS:  MALEFICENT (Disney) didn’t come cheap–with worldwide marketing, its price-tag will top $300M.  But it seems to be money well spent, as its $24.2M Friday should propel it into a $70M+ weekend.  I...
by Mitch Salem
 
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Behind the Friday Box Office – 3/14/14

  OPENINGS:  NEED FOR SPEED (DreamWorks/Disney) won Friday with $6.6M (which includes $1.1M from Thursday night), but it’s destined to come in 2d or even 3rd for the weekend, probably under $20M.  At a $175M cost (...
by Mitch Salem
 
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Behind the Friday Box Office – 6/6/14

  Here’s a scary factoid for the studios.  In 2013, 5 movies opened in May/June that reached over $200M in the US alone, and none of those movies had a total lower than $228.8M.  This year, as we head to mid-June, ...
by Mitch Salem
 
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Behind the Friday Box Office – 11/21/14

  OPENINGS:  Congratulations and condolences to THE HUNGER GAMES:  MOCKINGJAY PART 1 (Lionsgate), which had the biggest day of any movie this year–yet at $55M (slightly higher than Friday afternoon estimates had pr...
by Mitch Salem
 
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Behind the Friday Box Office – 3/21/14

  What was supposed to be an exciting pre-summer weekend at the box office is instead looking rather blah. OPENINGS:  Compared to recent YA disasters like The Mortal Instruments and Beautiful Creatures, DIVERGENT (Summit/...
by Mitch Salem
 
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