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BEHIND THE FRIDAY BOX OFFICE – 8/16/13

OPENINGS: Comparisons between THE BUTLER (Weinstein) and The Help 2 years ago are somewhat skewed by the fact that Help opened on a Wednesday, so it had already earned $9.9M before its $26M weekend. Nevertheless, an...

by Mitch Salem

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EARLY WEEKEND BOX OFFICE: “Dumb and Dumber To” Outsmarts “Big Hero 6″”

Belying its title, DUMB AND DUMBER TO (Red Granite/Universal) picked a strategically smart weekend to debut, facing very little fresh competition (because of last weekend’s Big Hero 6/Interstellar double bill and n...

by Mitch Salem

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Behind the Friday Box Office – 1/17/14

OPENINGS: Kevin Hart has been hanging around the edges of being a movie star for a few years now, and RIDE ALONG (Universal) makes it official. With a $14.5M Friday start, it could challenge Cloverfield for the Marti...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “Dunkirk” Battles “The Emoji Movie,” “Atomic Blonde” Non-Explosive

The box office race is likely to be tight this weekend, with contenders at either end of the quality spectrum. THE EMOJI MOVIE (Columbia/Sony) drew first blood with a $10.2M opening day (including $900K from Thursday n...

by Mitch Salem

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Behind the Friday Box Office – 5/23/14

OPENINGS: With $36M on Friday, X-MEN: DAYS OF FUTURE PAST is assured of going over $100M by Monday, and the only question is by how much. The day fell a bit below the openings for Godzilla ($38.4M) and Captain Americ...

by Mitch Salem

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BEHIND THE FRIDAY BOX OFFICE – 8/23/13

OPENINGS: THE WORLD’S END (Focus/Universal) is off to a very solid start, with a $2250 per-theatre average on Friday in just 1549 theatres, giving it a $3.5M day and a weekend that could hit $10M. That compares...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “Hobbit” Leaps; “Annie” and “Museum” OK; “Inherent Vice” Stalls

After a sub-par Thursday, preliminary numbers at Deadline have THE HOBBIT: THE BATTLE OF THE FIVE ARMIES (New Line/MGM/Warners) surging to $16.1M on Friday. If that number holds, it will be a tremendous 62% jump from T...

by Mitch Salem

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Behind the Friday Box Office – 1/31/14

Even by Super Bowl Weekend standards, this one is likely to be dim. OPENINGS: Despite aggressive preliminary estimates, THAT AWKWARD MOMENT (Focus/Universal) couldn’t even carry the day on Friday with $3.9M, and ...

by Mitch Salem

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Behind the Friday Box Office – 6/13/14

OPENINGS: 22 JUMP STREET (Sony/Columbia) went even higher on Friday than early estimates had it, reaching $25M. Even if it’s front-loaded as a young-skewing sequel, a $60M weekend is all but guaranteed, which w...

by Mitch Salem

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BEHIND THE FRIDAY BOX OFFICE – 9/27/13

OPENINGS: CLOUDY WITH A CHANCE OF MEATBALLS 2 (Sony) had an even softer Friday than the early numbers claimed with $9.3M. That’s barely ahead of the first Cloudy‘s $8.1M, and sequels tend to be more front...

by Mitch Salem

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HOLIDAY FRIDAY BOX OFFICE SCORECARD: Hobbit, Unbroken, Into the Woods Stay Strong

Hollywood continued to have box office gifts to unwrap on the day after Christmas. WIDE RELEASE: THE HOBBIT: THE BATTLE OF THE FIVE ARMIES (New Line/MGM/Warners) gained 19% from Christmas Day on Friday to $15.7M, put...

by Mitch Salem

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Behind the Friday Box Office – 2/7/14

Note: all weekend-to-weekend comparisons to Jan 31-Feb 2 will look better than usual because of last week’s Super Bowl Sunday, which sharply depressed box office for the day. OPENINGS: THE LEGO MOVIE (Warners) ...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “Blade Runner 2049″” Slow, “My Little Pony” & “Mountain Between Us” Moderate

BLADE RUNNER 2049 (Alcon/Sony/Warners) was a high-risk bet, with roughly $300M in production and worldwide marketing wagered on an extremely serious 164-minute sequel to a 35-year old film that only became legendary afte...

by Mitch Salem

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EARLY FRIDAY BOXOFFICE: “Pain & Gain” Doesn’t Pump Audiences Up

PAIN & GAIN (Paramount) may take the last weekend before the summer movie season starts, but based on the preliminary numbers at Deadline, it’s not going to win very impressively, with a $7M Thursday night/Fri...

by Mitch Salem

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Behind the Friday Box Office – 7/18/14

Even though it’s just mid-July, Guardians of the Galaxy is the only likely blockbuster opening left this summer. Barring some surprises, the seasonal picture is ugly. OPENINGS: THE PURGE: ANARCHY (Universal) t...

by Mitch Salem

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BEHIND THE FRIDAY BOX OFFICE – 8/16/13

EARLY WEEKEND BOX OFFICE: “Dumb and Dumber To” Outsmarts “Big Hero 6″”

Behind the Friday Box Office – 1/17/14

EARLY FRIDAY BOX OFFICE: “Dunkirk” Battles “The Emoji Movie,” “Atomic Blonde” Non-Explosive

Behind the Friday Box Office – 5/23/14

BEHIND THE FRIDAY BOX OFFICE – 8/23/13

EARLY FRIDAY BOX OFFICE: “Hobbit” Leaps; “Annie” and “Museum” OK; “Inherent Vice” Stalls

Behind the Friday Box Office – 1/31/14

Behind the Friday Box Office – 6/13/14

BEHIND THE FRIDAY BOX OFFICE – 9/27/13

HOLIDAY FRIDAY BOX OFFICE SCORECARD: Hobbit, Unbroken, Into the Woods Stay Strong

Behind the Friday Box Office – 2/7/14

EARLY FRIDAY BOX OFFICE: “Blade Runner 2049″” Slow, “My Little Pony” & “Mountain Between Us” Moderate

EARLY FRIDAY BOXOFFICE: “Pain & Gain” Doesn’t Pump Audiences Up

Behind the Friday Box Office – 7/18/14

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