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Behind the Friday Box Office: 3/28/14

  OPENINGS:  NOAH (Paramount/Regency) got the start it wanted and needed with $15.2M on Friday ($1.6M of that from Thursday night), which–unless word of mouth sinks the ark–should mean a $40M weekend.  The da...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 7/12/13

  What kind of summer movie season has it been, really?  For the past several weeks, business has been consistently up, erasing the losses from a soft spring, and even with 3D, Imax and inflation taken into account, more ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 12/27/13

  OPENINGS:  THE WOLF OF WALL STREET (Paramount/Red Granite) fell behind American Hustle on Friday, dropping 6% to $6.3M, but considering that it’s a polarizing, 3-hour, hard-R saga that people aren’t even sur...
by Mitch Salem
 
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Behind the Friday Box Office – 9/19/14

  OPENINGS:  As YA franchises go, the $11.3M opening day for THE MAZE RUNNER (20th) was ahead of the $9.6M for the first Percy Jackson, which ended up with a $31.2M weekend.  Maze is being pitched more to teens than to f...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Incredibles 2″” Superheroic, “Tag” Mild, “Superfly” Awful, “Ocean’s 8″” Holds OK

  After a few mild weeks, INCREDIBLES 2 (Pixar/Disney) has the summer box office back in blockbuster mode.  It’s on pace to easily break Finding Dory‘s $135.1M animation opening record.  According to prelimin...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 6/21/13

  OPENINGS:  A bit surprisingly, perhaps, Pixar’s recent movies haven’t exploded at the Saturday/Sunday matinee box office, with merely normal (as opposed to “family”) weekend multiples off their F...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Demand For “Insurgent” Not So Urgent

  Despite the addition of 3D and IMAX screens with their increased ticket prices, the opening day result for INSURGENT (Summit/Lionsgate) was below the start for last year’s Divergent, according to preliminary number...
by Mitch Salem
 
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Behind the Friday Box Office – 9/26/14

  OPENINGS:  THE EQUALIZER (Columbia/Sony) was just a tad below the opening day for Denzel Washington’s Safe House, $12.6M vs. $13.6M.  That suggests a $36-37M weekend, which would be the 3rd highest of his career,...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Night School” Soft, “Smallfoot” Mild, “Hell Fest” Low & More

  The weekend box office race may end up being quite close once matinees come into play, but NIGHT SCHOOL (Perfect World/Universal) took Friday, with preliminary numbers at Deadline putting it at $9.3M for the day (includi...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 8/23/13

  OPENINGS:  THE WORLD’S END (Focus/Universal) is off to a very solid start, with a $2250 per-theatre average on Friday in just 1549 theatres, giving it a $3.5M day and a weekend that could hit $10M.  That compares...
by Mitch Salem
 
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Behind the Friday Box Office – 2/28/14

  OPENINGS:  NON-STOP (Universal) had the Friday lead with $10M, but that doesn’t mean it’ll take the weekend.  In any case, Universal’s investment will pay off handsomely–it covered only $12M of ...
by Mitch Salem
 
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FRIDAY 3.6.2015 Box Office Report

Based on Friday’s grosses, weekend #10 of 2015 looks like $77 million for the top 12 films Friday-Sunday, down significantly from the norms for this weekend among the worst first weekends of March on record.   Opening at...
by Mitch Metcalf
 
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Behind the Friday Box Office – 6/13/14

  OPENINGS:  22 JUMP STREET (Sony/Columbia) went even higher on Friday than early estimates had it, reaching $25M.  Even if it’s front-loaded as a young-skewing sequel, a $60M weekend is all but guaranteed, which w...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Multiplexes “Taken” Again By Liam Neeson Franchise

  Note:  because last Friday was part of a holiday weekend, the week-to-week declines for holdovers are unusually heavy.  That will modify over the course of the weekend, since the holiday box office was already tailing ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 8/16/13

  OPENINGS:  Comparisons between THE BUTLER (Weinstein) and The Help 2 years ago are somewhat skewed by the fact that Help opened on a Wednesday, so it had already earned $9.9M before its $26M weekend.  Nevertheless, an...
by Mitch Salem
 
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