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Behind the Friday Box Office – 7/18/14

Even though it’s just mid-July, Guardians of the Galaxy is the only likely blockbuster opening left this summer. Barring some surprises, the seasonal picture is ugly. OPENINGS: THE PURGE: ANARCHY (Universal) t...

by Mitch Salem

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BEHIND THE FRIDAY BOX OFFICE – 7/12/13

What kind of summer movie season has it been, really? For the past several weeks, business has been consistently up, erasing the losses from a soft spring, and even with 3D, Imax and inflation taken into account, more ...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: Demand For “Insurgent” Not So Urgent

Despite the addition of 3D and IMAX screens with their increased ticket prices, the opening day result for INSURGENT (Summit/Lionsgate) was below the start for last year’s Divergent, according to preliminary number...

by Mitch Salem

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FRIDAY BOX OFFICE: “The Dark Tower” Short, “Kidnap” OK, “Detroit” Low

THE DARK TOWER (MRC/Columbia/Sony) will probably win the weekend, but in unimpressive fashion. It had a $7.7M opening day (including $1.8M from Thursday night), putting it on track for a $19M weekend. The production ...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “Blade Runner 2049″” Slow, “My Little Pony” & “Mountain Between Us” Moderate

BLADE RUNNER 2049 (Alcon/Sony/Warners) was a high-risk bet, with roughly $300M in production and worldwide marketing wagered on an extremely serious 164-minute sequel to a 35-year old film that only became legendary afte...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “Ultron” Still Huge But Sub-“Avengers”; “Hot Pursuit” Flops

AVENGERS: AGE OF ULTRON (Marvel/Disney) continues to be a monstrous hit–but not as monstrous as expected. Based on preliminary numbers at Deadline, its 2d Friday will be $21.9M, down 74% from last Friday’s ...

by Mitch Salem

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Behind the Friday Box Office – 1/17/14

OPENINGS: Kevin Hart has been hanging around the edges of being a movie star for a few years now, and RIDE ALONG (Universal) makes it official. With a $14.5M Friday start, it could challenge Cloverfield for the Marti...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “50 Shades” of Box Office Domination Begins

FIFTY SHADES OF GREY (Universal/Focus) had the giant box office start that’s been anticipated since the movie was announced. According to preliminary numbers at Deadline, it earned $31M on Friday (that includes $...

by Mitch Salem

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BEHIND THE FRIDAY BOX OFFICE – 12/27/13

OPENINGS: THE WOLF OF WALL STREET (Paramount/Red Granite) fell behind American Hustle on Friday, dropping 6% to $6.3M, but considering that it’s a polarizing, 3-hour, hard-R saga that people aren’t even sur...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “Venom” Drops, “A Star Is Born” Holds, “First Man” Sluggish

There may be a pair of tight races at the box office this weekend. Based on preliminary numbers at Deadline, VENOM (Tencent/Columbia/Sony) has the early lead with $9.5M on Friday, down 71% from last week’s openin...

by Mitch Salem

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BEHIND THE FRIDAY BOX OFFICE – 7/19/13

OPENINGS: THE CONJURING (Warners) is off to a great start with a $17M opening day (including $3.3M from Thursday evening), but its real test comes today. Horror movies tend to be very frontloaded and plunge on their ...

by Mitch Salem

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Behind the Friday Box Office: 9/12/14

OPENINGS: NO GOOD DEED (Screen Gems/Sony) surged ahead of expectations with a $8.8M Friday. The level of its frontloadedness, however, isn’t yet clear. 2009’s Obsessed, an April 2009 Screen Gems thrille...

by Mitch Salem

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BEHIND THE FRIDAY BOX OFFICE – 10/24/13

OPENINGS: BAD GRANDPA (Paramount) cost only $15M to produce, and although that’s somewhat misleading (when worldwide marketing is added, the total cost becomes more like $75M+), it’s still headed for easy s...

by Mitch Salem

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Behind the Friday Box Office – 8/15/14

After 2 weeks of unexpectedly smash hits, the dog days of summer attacked multiplexes with a vengeance. OPENINGS: THE EXPENDABLES 3 (Lionsgate) squeezed ahead of Let’s Be Cops on Friday, $5.8M (including $875K fr...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “Chappie” Wins (So To Speak); “Unfinished Business” Flops Even Worse

An oddity of this year’s box office is that while a few very big hits (American Sniper, 50 Shades of Grey, The SpongeBob Movie) have pushed the total 2015 take well above last year’s start, there have been no...

by Mitch Salem

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Behind the Friday Box Office – 7/18/14

BEHIND THE FRIDAY BOX OFFICE – 7/12/13

EARLY FRIDAY BOX OFFICE: Demand For “Insurgent” Not So Urgent

FRIDAY BOX OFFICE: “The Dark Tower” Short, “Kidnap” OK, “Detroit” Low

EARLY FRIDAY BOX OFFICE: “Blade Runner 2049″” Slow, “My Little Pony” & “Mountain Between Us” Moderate

EARLY FRIDAY BOX OFFICE: “Ultron” Still Huge But Sub-“Avengers”; “Hot Pursuit” Flops

Behind the Friday Box Office – 1/17/14

EARLY FRIDAY BOX OFFICE: “50 Shades” of Box Office Domination Begins

BEHIND THE FRIDAY BOX OFFICE – 12/27/13

EARLY FRIDAY BOX OFFICE: “Venom” Drops, “A Star Is Born” Holds, “First Man” Sluggish

BEHIND THE FRIDAY BOX OFFICE – 7/19/13

Behind the Friday Box Office: 9/12/14

BEHIND THE FRIDAY BOX OFFICE – 10/24/13

Behind the Friday Box Office – 8/15/14

EARLY FRIDAY BOX OFFICE: “Chappie” Wins (So To Speak); “Unfinished Business” Flops Even Worse

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