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MEMORIAL DAY FRIDAY BOXOFFICE: “Fast & Furious 6” Runs Over “The Hangover 3”

  It wasn’t even a contest, let alone a drag race. FAST & FURIOUS 6 (Universal) had a sensational $36M Thursday night/Friday, according to preliminary numbers at Deadline.  That’s better than the $34.4M op...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 5/17/13

  OPENINGS:  STAR TREK: INTO DARKNESS (Paramount) is the first underperformer of the summer, and there will be plenty of harrumphing and speculation about why that is.  With Sunday likely to be much weaker than last week...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 5/3/13

  OPENINGS:  IRON MAN 3 (Disney) was exactly where it was expected to be, its $68.3M US opening day (the 8th largest ever) considerably higher than Iron Man 2‘s $51.2M, but not quite in a league with The Avengers...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 4/19/13

  OPENINGS:  OBLIVION (Universal) had a fairly good start, with a $13.3M Thursday night/Friday that should give it a $35-38M weekend, depending on word of mouth.  But that’s still lower than the $15.3M earned by GI...
by Mitch Salem
 
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EARLY FRIDAY BOXOFFICE: “Evil Dead” Possesses Ticket Buyers

  Preliminary numbers at Deadline have the remake of EVIL DEAD (TriStar/Sony/FilmDistrict) on track for a solid weekend win, with $11.5M on Thursday night/Friday and a probable front-loaded weekend in the mid $20Ms.  That...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 3/29/13

  For the studios, a Good Friday that generally lived up to its name. OPENINGS:  GI JOE: RETALIATION (Paramount/MGM) had a very solid second day, rising 48% for a $15.5M Friday.  That’s still only 2/3 of the $22.2M...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 3/22/13

  OPENINGS:  THE CROODS (DreamWorks Animation/20th) did well enough to keep the wolves away from DreamWorks’ door, but its $11.6M openung day and likely $43M weekend are hardly impressive–compare them to the ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 3/15/13

  OPENINGS:  No one expected THE CALL (TriStar/Sony) or THE INCREDIBLE BURT WONDERSTONE (Warners) to win this weekend.  Call, though, is overperforming, and by Sunday it should be in a position to recoup its $15M (plus m...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 3/1/13

  OPENINGS:  Here’s an idea of how disastrously JACK THE GIANT SLAYER (Warners) is bombing.  DreamWorks recently had to take an $87M loss on its Rise of the Guardians, which cost $145M (plus marketing costs) and gr...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 2/22/13

  It’s a yearly irony that on the most moviecentric weekend of the year, hardly anyone goes to the movies. OPENINGS:  Dwayne Johnson’s vehicle SNITCH (Summit/Lionsgate) will lead the newcomers, but may face di...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 2/15/13

  Even if Die Hard takes the weekend, it’s running on fumes. OPENINGS:  A GOOD DAY TO DIE HARD (20th) cost at least triple the budget of SAFE HAVEN (Relativity), and had a more expensive marketing campaign as well.�...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 1/18/13

  The Martin Luther King Day holiday tends to be a day off more for schoolchildren than for adult employees, meaning that at the boxoffice, it benefits family movies–of which there’s a distinct shortage right n...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 12/28/12

  OPENINGS:  LES MISERABLES (Universal) fell behind DJANGO UNCHAINED (Weinstein/Sony) for the first time on Friday, because Les Miz was up only 3% from Thursday, while Django rose more impressively by 17%.  Both should ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 12/14/12

  OPENINGS:  This weekend consists of THE HOBBIT: AN UNEXPECTED JOURNEY (Warners/MGM) and then everything else.  Hobbit set a December opening day record with $37.5M, and it will set the opening weekend record for the mo...
by Mitch Salem
 
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Friday Box Office Report Delayed

  Mitch Metcalf’s Friday Box Office Report will return later today after some computer issues are resolved.  Meanwhile, it looks like this weekend’s box office predictions were very accurate:  the lone opener...
by Mitch Salem
 
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