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WORLD CUP SKEDBALL — Day 6

Tuesday’s ESPN coverage of the World Cup featured two matches that had average ratings, and a third match (in the tough 11:30 am time period) that is the lowest-rated so far.  (Yesterday’s match are bolded in th...
by Mitch Metcalf
 
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WORLD CUP SKEDBALL — Day 5

Wow.  USA vs Ghana on ESPN Monday just missed averaging 10 million viewers over the course of the entire telecast.  This is double what the USA matches did in 2010 from South Africa, and the demographic ratings (almost 6 rati...
by Mitch Metcalf
 
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WORLD CUP SKEDBALL — Days 3 & 4

World Cup 2014 built more momentum over the weekend on ESPN, with the 5:30 pm matches on Saturday and Sunday the highest-rated contests so far on ESPN this year.  Further, even the lowest-rated ESPN match so far in 2014 is abo...
by Mitch Metcalf
 
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WORLD CUP SKEDBALL — Day 2

World Cup 2014 continued Friday with a well-rated match on ESPN Friday at 3 pm (Netherlands versus Spain), which averaged 3.1 million viewers of any age and a 2.09 rating with men 18-49, well above the ESPN average for Group St...
by Mitch Metcalf
 
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WORLD CUP SKEDBALL – Day 1

World Cup 2014 has arrived, and ESPN has to be very encouraged with the audience for the opening match (host country Brazil versus Croatia).  Yesterday the match averaged 4,040,000 total viewers (any age) and a 1.72 adult 18-4...
by Mitch Metcalf
 
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