Tuesday’s ESPN coverage of the World Cup featured two matches that had average ratings, and a third match (in the tough 11:30 am time period) that is the lowest-rated so far. (Yesterday’s match are bolded in the table below.) But 2014 is still pacing well ahead of 2010. ESPN matches to date in 2014 are averaging 3.8 million viewers, well ahead of the 2010 average for Group Stage matches on ESPN (2.1 million viewers).
| World Cup 2014 — U.S. Television Ratings
(matches ranked by Total Viewers 2+) |
Total Viewers |
Demographic Ratings |
|
|
|
ET |
|
Match (winner listed first) |
Score |
Persons 2+ |
Adults
18-49 |
Men
18-49 |
Men
18-34 |
| 1. |
Mon |
Jun 16 |
5:30 pm |
ESPN |
USA vs Ghana |
2-1 |
9,722,000 |
4.12 |
5.56 |
5.74 |
| 2. |
Sun |
Jun 15 |
5:30 pm |
ESPN |
Argentina vs Bosnia-Herz. |
2-1 |
4,204,000 |
1.88 |
2.63 |
2.65 |
| 3. |
Sat |
Jun 14 |
5:30 pm |
ESPN |
Italy vs England |
2-1 |
4,114,000 |
1.75 |
2.46 |
2.36 |
| 4. |
Thu |
Jun 12 |
4:00 pm |
ESPN |
Brazil vs Croatia |
3-1 |
4,040,000 |
1.72 |
2.43 |
2.76 |
| 5. |
Tue |
Jun 17 |
2:30 pm |
ESPN |
Brazil vs Mexico |
0-0 |
3,847,000 |
1.53 |
2.32 |
2.58 |
| 6. |
Sat |
Jun 14 |
8:30 pm |
ESPN |
Ivory Coast vs Japan |
2-1 |
3,445,000 |
1.44 |
2.06 |
1.77 |
| 7. |
Tue |
Jun 17 |
5:30 pm |
ESPN |
Russia vs South Korea |
1-1 |
3,259,000 |
1.38 |
2.02 |
2.05 |
| 8. |
Fri |
Jun 13 |
3:00 pm |
ESPN |
Netherlands vs Spain |
5-1 |
3,103,000 |
1.40 |
2.09 |
2.21 |
| 9. |
Fri |
Jun 13 |
5:30 pm |
ESPN2 |
Chile vs Australia |
1-0 |
2,526,000 |
1.26 |
1.90 |
1.76 |
| 10. |
Mon |
Jun 16 |
11:30 am |
ESPN |
Germany vs Portugal |
4-0 |
2,372,000 |
1.04 |
1.64 |
1.84 |
| 11. |
Mon |
Jun 16 |
2:30 pm |
ESPN |
Iran vs Nigeria |
0-0 |
2,250,000 |
0.92 |
1.46 |
1.59 |
| 12. |
Fri |
Jun 13 |
11:30 am |
ESPN2 |
Mexico vs Cameroon |
3-1 |
1,889,000 |
0.87 |
1.35 |
1.38 |
| 13. |
Tue |
Jun 17 |
11:30 am |
ESPN |
Belgium vs Algeria |
2-1 |
1,613,000 |
0.66 |
1.01 |
1.14 |
|
ABC Weekend Daytime Ratings Available Thursday |
|
|
|
|
|
|
Sat |
Jun 14 |
11:30 am |
ABC |
Colombia vs Greece |
3-0 |
n/a |
n/a |
n/a |
n/a |
|
Sat |
Jun 14 |
2:30 pm |
ABC |
Costa Rica vs Uruguay |
3-1 |
n/a |
n/a |
n/a |
n/a |
|
Sun |
Jun 15 |
11:30 am |
ABC |
Switzerland vs Ecuador |
2-1 |
n/a |
n/a |
n/a |
n/a |
|
Sun |
Jun 15 |
2:30 pm |
ABC |
France vs Honduras |
3-0 |
n/a |
n/a |
n/a |
n/a |
|
|
|
|
|
|
|
|
|
|
|
|
|
June 12-17 |
ESPN |
ESPN Average to Date |
|
3,815,000 |
1.62 |
2.33 |
2.43 |
| World Cup 2010 Comparisons |
| ESPN Averages |
|
var |
var. |
var. |
ESPN |
All Live 2010 Matches |
2,281,000 |
1.03 |
1.55 |
1.63 |
|
var |
var. |
var. |
ESPN |
2010 USA Matches |
5,038,000 |
2.19 |
3.14 |
3.34 |
|
var |
June 11-25 |
ESPN |
Group Stage Live Matches |
2,131,000 |
0.97 |
1.47 |
1.57 |
|
var |
June 26-July 7 |
ESPN |
Knockout Stage Live Matches |
2,792,000 |
1.21 |
1.79 |
1.85 |
Note: Next update is Thursday morning with the ABC ratings (finally) from the weekend matches on the broadcast network. Then, Thursday afternoon we will post the ratings for today’s (Wednesday’s) matches on ESPN: Australia vs Netherlands at 11:30 am ET, Spain vs Chile at 2:30 pm ET and Cameroon vs Croatia at 5:30 pm ET.
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