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Behind the US/Worldwide Weekend Box Office – 3.25.2018

  OPENINGS:  PACIFIC RIM: UPRISING (Legendary/Universal) pulled in a family audience on Saturday, giving it a 3% bump, while the first Pacific Rim had dropped 13% on its 2nd day of release.  That pushed Uprising‘s ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.11.2018

  OPENINGS:  In the world of family movies, the 33% Saturday bump for A WRINKLE IN TIME (Disney) was mediocre.  (By comparison, Peter Rabbit rose 97% on its 1st Saturday.)  That brought the weekend to a soft $33.3M.  F...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.25.2018

  OPENINGS:  It was no picnic opening against the historic 2nd weekend of Black Panther, and all of the new arrivals may have left some money on the table.  GAME NIGHT (New Line/Warners) fared best, and ran a healthy 25%...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.4.2018

  OPENINGS:  Both of the weekend’s R-rated arrivals had fair Saturday bumps, reflecting their older audiences.  However, that’s also the demo for Oscar viewing, so we’ll see if their Sunday estimates ar...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.18.2018

  OPENINGS:  TOMB RAIDER (MGM/Warners) was a reboot that no one asked for, and although franchise movies aren’t star vehicles, the casting of Alicia Vikander in the lead didn’t excite anyone either.  Its $23....
by Mitch Salem
 
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