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SKEDBALL: March Madness 2016 through Thursday 3.17

Through the first Thursday of the NCAA Men’s Basketball Tournament (better known as March Madness), CBS is down -15% in total viewers (persons 2+) to 3.8 million on average for its two evening games (compared to the avera...
by Mitch Metcalf
 
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SKEDBALL: March Madness 2016 through Championship Game

A quiet end to the NCAA Men’s Basketball Tournament, with the Championship Game Monday 4.4.2016 averaging 17.75 million viewers 2+ live+same day on the combination of TBS (with Jim Nantz and the rest of CBS “A”...
by Mitch Metcalf
 
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SKEDBALL: March Madness TV Ratings through First Friday

Through Friday, the NCAA Men’s Basketball Tournament is averaging almost 8.5 million persons 2+ live+same day on CBS and three Turner networks (TNT, TBS and TruTV), now even with last year as well as the 2012-2016 averag...
by Mitch Metcalf
 
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SKEDBALL: March Madness Ratings Overview

After the “First Four” play-in games, the NCAA Men’s Basketball Tournament really gets going on Thursday with the traditional 64-team format. The chart below illustrates the build in TV audiences as March Madn...
by Mitch Metcalf
 
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SKEDBALL: March Madness TV Ratings through First Sunday

Through Sunday and 52 games, the NCAA Men’s Basketball tournament on CBS and three Turner networks (TNT, TBS and TruTV) is combining for over 11.6 million viewers 2+ live+same day in an average minute, up +10% from last ...
by Mitch Metcalf
 
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SKEDBALL: March Madness Day 2 of “First Four”

The second and final night of the “First Four” play-in games of the NCAA Basketball Tournament were right on target versus past years.  The 6:30 pm game on TRU TV Wednesday night was almost identical to same time p...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports TV Ratings 3.19-20.2016

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday March 19 and Sunday March 20, 2016. The 56 markets (out of 210 total) cover about 70% of the US television population...
by Mitch Metcalf
 
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SKEDBALL: March Madness TV Ratings through Second Thursday

Updated ratings for the NCAA Men’s Basketball Tournament through the second Thursday of March Madness (the first night of the Regional Semifinals). Two games have been added to the CBS averages, and two games have been ad...
by Mitch Metcalf
 
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SKEDBALL: March Madness TV Ratings through the First Thursday

CBS had a terrific start to the NCAA Men’s Basketball tournament with its two late games Thursday, right around 5.5 million viewers ages 2+.  These audience levels are among the best ratings for this day in recent years:...
by Mitch Metcalf
 
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SKEDBALL: March Madness 2016 through Friday 3.18

Through Friday (the second and final day of the Round of 64), the NCAA Men’s Basketball Tournament turned positive for CBS versus the past three years (up +10% in total viewers 2+ and up +7% with persons 18-49), joining T...
by Mitch Metcalf
 
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The Sked: MARCH MADNESS — Ratings Outlook

>March Madness, the NCAA Men’s Basketball Tournament, kicks off this week on CBS and a trio of cable networks (TNT, TBS and TruTV) with University of Kentucky, Michigan State, Syracuse and University of North Carolina the...
by Mitch Metcalf
 
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SKEDBALL: March Madness TV Ratings through Second Friday

Updated ratings for the NCAA Men’s Basketball Tournament through the second Friday of March Madness (the second and final night of the Regional Semifinals). Two games have been added to the CBS averages, and two games ha...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports TV Ratings 3.21-22.2015

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday March 21 and Sunday March 22, 2015. The 56 markets (out of 210 total) cover about 70% of the US television population...
by Mitch Metcalf
 
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SKEDBALL: March Madness 2016 through Sunday 3.20

Now through the Second Round of the NCAA Men’s Basketball Tournament on Sunday, CBS and TBS are up marginally versus the prior three years in total viewers 2+ and adults 18-49, while TNT and TRUtv are down significantly. ...
by Mitch Metcalf
 
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The Sked

The Sked: Cable Ratings March 13

>Earlier today in our post on the Tuesday fast nationals for the broadcast networks, we posited that Tosh.0 on Comedy Central would be the #1 program in the 10 pm time period Tuesday.  Turns out that Tosh.0 came in signifi...
by Mitch Salem
 
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