Chart updated with persons 2+ audiences for the four games played Friday, March 27, 2015 (the second and final day of the Sweet 16 Round):
- Telecast 57: CBS 7 pm #2-Gonzaga 74 #11-UCLA 62 (Gonzaga up 35-28 at half)
- Telecast 58: CBS 9:53 pm #1-Duke 63 #5-Utah 57 (Duke up 27-22 at half)
- Telecast 59: TBS 7:37 pm #4-Louisville 75 #8-North Carolina State 65 (NCS up 33-31 at half)
- Telecast 60: TBS 10:15 pm #7-Michigan State 62 #3-Oklahoma 58 (OK up 31-27 at half)
CBS games Friday were below 2014 levels but very close to 2013 levels. For its two Friday games, TBS was right around 2014’s levels but well below the 2013 highs.
Tournament to Date Ratings Averages
NCAA Basketball Tournament averages for Persons 2+ live+same day. Through the second Friday of the tournament (the conclusion of the Sweet 16 round).
CBS continues to track below 2014 (but above 2012 and 2013) among persons 2+ for the tournament through Friday. TBS is above 2014 (but still below 2013). Nonetheless, the total TV number (combining all four network partners) is almost exactly matching 2014 and still ahead of 2012 and 2013.
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NCAA Basketball Tournament: PERSONS 2+ Audience Averages through second Friday (telecasts 1-60) |
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| 2012 | 2013 | 2014 | 2015 | ||
| CBS | 5,518,000 | 5,708,000 | 6,276,000 | 5,944,000 | |
| TBS | 2,453,000 | 2,903,000 | 2,500,000 | 2,793,000 | |
| TNT | 1,856,000 | 2,198,000 | 2,429,000 | 2,450,000 | |
| TRU | 1,177,000 | 1,278,000 | 1,260,000 | 1,348,000 | |
| All Nets | 3,028,000 | 3,298,000 | 3,413,000 | 3,409,000 | |
With men 18-49, however, the numbers are less stable. CBS through Friday continues to lag behind the last three years with men 18-49. Although TBS and TNT are above 2014 levels, the tournament as a whole is the lowest since 2012 with the valuable male 18-49 sports demo.
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NCAA Basketball Tournament: MEN 18-49 Rating Averages through second Friday (telecasts 1-60) |
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| 2012 | 2013 | 2014 | 2015 | ||
| CBS | 2.64 | 2.62 | 2.83 | 2.54 | |
| TBS | 1.37 | 1.58 | 1.35 | 1.39 | |
| TNT | 0.98 | 1.15 | 1.27 | 1.32 | |
| TRU | 0.69 | 0.70 | 0.66 | 0.73 | |
| All Nets | 1.54 | 1.63 | 1.65 | 1.60 | |
NEXT UPDATE: Early Tuesday we will have ratings for most of the games played Saturday and Sunday in the Elite 8 round.
Saturday March 28, 2015
- Telecast 61: TBS 6:09 pm #1-Wisconsin 85 #2-Arizona 78 (Arizona up 33-30 at half)
- Telecast 62: TBS 8:49 pm #1-Kentucky 68 #3-Notre Dame 66 (Tied 31-31 at half)
Sunday March 29, 2015
- Telecast 63: CBS 2:20 pm #7-Michigan State 76 #4-Louisville 70 (Louisville up 40-32 at half)
- Telecast 64: CBS 5:05 pm #1-Duke 66 #2-Gonzaga 52 (Duke up 31-26 at half)
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