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Behind the US/Worldwide Weekend Box Office – 3.10.2019

  OPENINGS:  CAPTAIN MARVEL (Marvel/Disney) launched with $455M worldwide, the highest superhero intro movie ever (although not all the titles in that category opened in China on their first weekend).  In the US, its $15...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.11.2019

  OPENINGS:  SCARY STORIES TO TELL IN THE DARK (CBS/Lionsgate) dropped 21% on its 2nd day of release, which isn’t unusual for the horror genre (recently, The Curse of La Llorona fell 26% on its Day 2, and Child̵...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Pirates,” “Baywatch” Drown On Memorial Day Weekend

  It’s beginning to look like a long, dark summer for Hollywood, which is adding two more box office disappointments to a growing list over this Memorial Day weekend.  PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALE...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.8.2017

  OPENINGS:  Coming into this weekend, the discussion about BLADE RUNNER 2049 (Alcon/Sony/Warners) was mostly about whether with its critical raves it could exceed expectations by 20% or so and become October’s #1 o...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.21.2019

  OPENINGS:  The Good Friday/Easter weekend was solid for the most part, but it lacked a major holiday opening because Avengers: Endgame is just a few days away and set to engulf box offices worldwide.  Instead, the stud...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.24.2019

  OPENINGS:  After several weeks of big-studio disappointments, FROZEN 2 (Disney) performed as the blockbuster it was expected to be, with $127M in the US.  Comparisons to the first Frozen in 2013 are a bit dicey, becaus...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.19.2017

  OPENINGS:  Could JUSTICE LEAGUE (RatPac/DC/Warners) actually lose money?  That possibility exists after a worldwide opening (except Japan, not a huge superhero market) that hit only $281.5M, a number that sounds big on...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Crazy Rich Asians” Romps, “Happytime Murders” Sad, “Papillon” Behind Bars

  The lack of strong new competition is certainly helping, as is the Wednesday opening that kept last Friday down a bit, but nevertheless, the Weekend 2 hold for CRAZY RICH ASIANS (SK Global/Warners) is on track to be extr...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Glass” On Top, “The Upside” Holds Well

  GLASS (Blinding Edge/Blumhouse/Buena Vista Intl/Universal) will easily win this MLK Weekend, but it’s not shaping up as the phenomenon it was envisioned to be–and we’ll see over the next few days whethe...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.9.2019

  OPENINGS:  THE SECRET LIFE OF PETS 2 (Illumination/Universal) had a better launch than this weekend’s other big arrival, but it was a major box office disappointment in its own right.  The $47.1M weekend was down...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.1.2020

  OPENINGS:  THE INVISIBLE MAN (Blumhouse/Universal) had a 12% Saturday bump, evidence of extremely strong word of mouth in the horror genre (among recent uncommonly leggy horror releases, Get Out rose 17% on its 2nd day ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.27.2018

  OPENINGS:  With the addition of Saturday and overseas numbers, SOLO (Lucasfilm/Disney) is starting to shift from a disappointment to a potential disaster.  In the US, Solo fell 30% on Saturday (by comparison, last year...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.14.2018

  OPENINGS:  FIRST MAN (Perfect World/Universal) had an underwhelming $16.5M start, and considering its older-skewing audience, its 10% Saturday bump wasn’t impressive either.  It carries $150M+ in production/marke...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Captain Marvel” Unchallenged, “Wonder Park” & “Five Feet Apart” OK, “Captive State” DOA

  The other studios didn’t try very hard to compete with the second weekend of CAPTAIN MARVEL (Marvel/Disney), and the blockbuster will have no trouble repeating as #1 this week.  According to preliminary numbers at...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.18.2019

  OPENINGS:  GOOD BOYS (Good Universe/Universal) easily led the weekend with $21M, a solid start for a comedy that probably had production/marketing costs under $75M.  It was somewhat frontloaded with a 12% Saturday drop...
by Mitch Salem
 
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