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THE SKED: WEDNESDAY — Early Results

> Facing the finale of America’s Got Talent (a 3.3 demo rating from 8:00-9:30), Survivor premiered at a 3.3 or 3.4 (depending on rounding) last night, slightly below our Fall forecast for the granddaddy of all reality sho...
by Mitch Salem
 
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THE SKED WEDNESDAY NETWORK SCORECARD – 5/30/12

    Summer network TV continues to fall behind cable. FOX:  It’s all but a foregone conclusion that everything on network TV last night was outrated by the Boston/Miami NBA Playoffs and History’s conclusi...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 5/2/12

> The lows keep coming. ABC:  MODERN FAMILY, THE MIDDLE, SUBURGATORY and REVENGE all set or tied season lows last night, and the only reason DON’T TRUST THE B— IN APT 23 didn’t was because it had aired th...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 11/9/11

> A seemingly atypical night turned out to be fairly typical after all. ABC:  The network preempted its entire line-up for the CMA AWARDS, and did very well, with a preliminary 4.8 that was up a tick from last year’s...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 4/18/12

> Viewers didn’t flee from The B—. ABC:  DON’T TRUST THE B— IN APT 23 held almost the same proportion of the MODERN FAMILY audience as it did with last week’s premiere (and a slightly higher p...
by Mitch Salem
 
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THE SKED: Week 2 + 1 – CW Network Scorecard

> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing wi...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 3/21/12

>   BENT finds the welcome mat to be more of a trapdoor. NBC:  Even facing a repeat Modern Family on ABC, BENT had a catastrophic 1.0 premiere (down to 0.9 in its 2d half-hour).  See our Pilot + 1 Review.  T...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 11/23/11

> The night before Thanksgiving has an odd balance:  viewership is down, but advertiser interest is up (anyone who watched primetime last night was buried under retailer promos for Black Friday sales)–hence, original...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 4/25/12

> The last dull night of network TV for 4 weeks. ABC:  With MODERN FAMILY airing a repeat (as well as THE MIDDLE and SUBURGATORY), DON’T TRUST THE B– IN APT 23 crashed to a 2.0 rating.  That was a bit high...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 3/7/12

> Viewers could tell that REVENGE wasn’t FOR REAL. ABC:  Serialized dramas repeat notoriously badly, so the network had the clever idea of filling in the spring schedule gap with a “news” show about true-...
by Mitch Salem
 
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THE SKED’S MONDAY NETWORK SCORECARD – 3/12/12

> SMASHWatch has a note from THE BACHELOR. NBC:  SMASH was down 0.3 last night, to a still-decent 2.4 that was nevertheless only 0.1 above its season low thus far.  But it faced atypical competition from the post-Bach...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 2/29/12

> February Sweeps go out not with a bang, but with the other thing. ABC:  The first “midseason arc” episode of REVENGE looked almost exactly like all the other episodes, so it was fitting that the rating stayed...
by Mitch Salem
 
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THE SKED’S FRIDAY NETWORK SCORECARD – 10/5/12

It’s getting to be time for the season’s first cancellation. CBS:  MADE IN JERSEY plummeted to 0.8, below even (gulp!) Fringe, and can’t be long for this world.  It probably didn’t have much effect on ...
by Mitch Salem
 
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THE SKED’S MONDAY NETWORK SCORECARD – 3/5/12

> SMASHWatch is grinning this morning, but should it be? NBC:  Airing against repeats on both of the other networks, SMASH was up a big 0.4 to 2.7, a healthy number for any 10PM drama these days.  So… yay? ...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 3/28/12

> NBC’s sitcoms don’t get a fond farewell. NBC:  How bad was the network’s night?  Its highest rating was a 1.5 for the season finale of WHITNEY.  About the best you could say about that number ...
by Mitch Salem
 
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