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THE SKED’S WEDNESDAY NETWORK SCORECARD – 5/2/12

> The lows keep coming. ABC:  MODERN FAMILY, THE MIDDLE, SUBURGATORY and REVENGE all set or tied season lows last night, and the only reason DON’T TRUST THE B— IN APT 23 didn’t was because it had aired th...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 3/28/12

> NBC’s sitcoms don’t get a fond farewell. NBC:  How bad was the network’s night?  Its highest rating was a 1.5 for the season finale of WHITNEY.  About the best you could say about that number ...
by Mitch Salem
 
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THE SKED WEDNESDAY NETWORK SCORECARD

    The calendar may say it’s too early for the dog days of summer, but they’ve arrived at CBS.   CBS:  DOGS IN THE CITY fell sharply from its low debut to an awful 0.9, below most of the reruns on N...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 3/7/12

> Viewers could tell that REVENGE wasn’t FOR REAL. ABC:  Serialized dramas repeat notoriously badly, so the network had the clever idea of filling in the spring schedule gap with a “news” show about true-...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 11/23/11

> The night before Thanksgiving has an odd balance:  viewership is down, but advertiser interest is up (anyone who watched primetime last night was buried under retailer promos for Black Friday sales)–hence, original...
by Mitch Salem
 
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THE SKED WEDNESDAY NETWORK SCORECARD – 5/23/12

    Say goodnight, broadcast season.   FOX:  AMERICAN IDOL‘s season finale did what the show’s done all season:  win the night convincingly, but at a significantly lower level than it’s ever b...
by Mitch Salem
 
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THE BIJOU @ SUNDANCE: Behold the Edgy

> Sundance announced the second group of its 2012 titles today (Competition entries were announced yesterday; Premieres will be unveiled on Monday), mostly in what are traditionally the most untraditional categories of the Fest...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 4/18/12

> Viewers didn’t flee from The B—. ABC:  DON’T TRUST THE B— IN APT 23 held almost the same proportion of the MODERN FAMILY audience as it did with last week’s premiere (and a slightly higher p...
by Mitch Salem
 
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THE SKED: WEDNESDAY — Early Results

> Facing the finale of America’s Got Talent (a 3.3 demo rating from 8:00-9:30), Survivor premiered at a 3.3 or 3.4 (depending on rounding) last night, slightly below our Fall forecast for the granddaddy of all reality sho...
by Mitch Salem
 
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THE SKED: Week 2 + 1 – CW Network Scorecard

> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing wi...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 3/14/12

> Look away. FOX:  The only network with anything to boast about, and even that has a couple of asterisks.  AMERICAN IDOL will probably edge out The Voice for bragging rights to the week once final numbers are in (rig...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 2/29/12

> February Sweeps go out not with a bang, but with the other thing. ABC:  The first “midseason arc” episode of REVENGE looked almost exactly like all the other episodes, so it was fitting that the rating stayed...
by Mitch Salem
 
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THE SKED’S MONDAY NETWORK SCORECARD – 3/12/12

> SMASHWatch has a note from THE BACHELOR. NBC:  SMASH was down 0.3 last night, to a still-decent 2.4 that was nevertheless only 0.1 above its season low thus far.  But it faced atypical competition from the post-Bach...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 5/9/12

      Sometimes a win can also be a disappointment. FOX:  AMERICAN IDOL was the highest rated show on the air last night, and gave FOX the nightly win.  But… its 4.4 was a series Wednesday low, down 0.3 f...
by Mitch Salem
 
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THE SKED WEDNESDAY NETWORK SCORECARD – 5/30/12

    Summer network TV continues to fall behind cable. FOX:  It’s all but a foregone conclusion that everything on network TV last night was outrated by the Boston/Miami NBA Playoffs and History’s conclusi...
by Mitch Salem
 
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