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THE SKED’S WEDNESDAY NETWORK SCORECARD – 5/2/12

> The lows keep coming. ABC:  MODERN FAMILY, THE MIDDLE, SUBURGATORY and REVENGE all set or tied season lows last night, and the only reason DON’T TRUST THE B— IN APT 23 didn’t was because it had aired th...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 3/28/12

> NBC’s sitcoms don’t get a fond farewell. NBC:  How bad was the network’s night?  Its highest rating was a 1.5 for the season finale of WHITNEY.  About the best you could say about that number ...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 11/23/11

> The night before Thanksgiving has an odd balance:  viewership is down, but advertiser interest is up (anyone who watched primetime last night was buried under retailer promos for Black Friday sales)–hence, original...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 2/29/12

> February Sweeps go out not with a bang, but with the other thing. ABC:  The first “midseason arc” episode of REVENGE looked almost exactly like all the other episodes, so it was fitting that the rating stayed...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 5/9/12

      Sometimes a win can also be a disappointment. FOX:  AMERICAN IDOL was the highest rated show on the air last night, and gave FOX the nightly win.  But… its 4.4 was a series Wednesday low, down 0.3 f...
by Mitch Salem
 
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THE SKED’S MONDAY NETWORK SCORECARD – 3/5/12

> SMASHWatch is grinning this morning, but should it be? NBC:  Airing against repeats on both of the other networks, SMASH was up a big 0.4 to 2.7, a healthy number for any 10PM drama these days.  So… yay? ...
by Mitch Salem
 
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THE SKED: CW’s Finale Schedule

> CW has announced the line-up for its 2011/12 regular season finales, as well as a late-season premiere: First to exit will be ONE TREE HILL, which winds up its 9 seasons on April 4 with a 2-hour special. On April 17, RINGER w...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 3/14/12

> Look away. FOX:  The only network with anything to boast about, and even that has a couple of asterisks.  AMERICAN IDOL will probably edge out The Voice for bragging rights to the week once final numbers are in (rig...
by Mitch Salem
 
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THE SKED WEDNESDAY NETWORK SCORECARD

    The calendar may say it’s too early for the dog days of summer, but they’ve arrived at CBS.   CBS:  DOGS IN THE CITY fell sharply from its low debut to an awful 0.9, below most of the reruns on N...
by Mitch Salem
 
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THE SKED: Week 2 + 1 – CW Network Scorecard

> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing wi...
by Mitch Salem
 
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THE SKED: WEDNESDAY — Early Results

> Facing the finale of America’s Got Talent (a 3.3 demo rating from 8:00-9:30), Survivor premiered at a 3.3 or 3.4 (depending on rounding) last night, slightly below our Fall forecast for the granddaddy of all reality sho...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 3/7/12

> Viewers could tell that REVENGE wasn’t FOR REAL. ABC:  Serialized dramas repeat notoriously badly, so the network had the clever idea of filling in the spring schedule gap with a “news” show about true-...
by Mitch Salem
 
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THE SKED’S FRIDAY NETWORK SCORECARD – 10/5/12

It’s getting to be time for the season’s first cancellation. CBS:  MADE IN JERSEY plummeted to 0.8, below even (gulp!) Fringe, and can’t be long for this world.  It probably didn’t have much effect on ...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 11/9/11

> A seemingly atypical night turned out to be fairly typical after all. ABC:  The network preempted its entire line-up for the CMA AWARDS, and did very well, with a preliminary 4.8 that was up a tick from last year’s...
by Mitch Salem
 
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THE SKED: CW FALL SCHEDULE AND INSTANT ANALYSIS

  CW needed to rip up its schedule and start over, and it mostly has.     Let’s take a look night-by-night. MONDAY:  The network is reuniting two of its cornerstone soaps for the Fall, with 90210 as the le...
by Mitch Salem
 
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