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The Sked: Summer Olympics Ratings Night 2 — Solid But Not Record Breaking

The second night of the London Summer Olympics (and the first night of competition featuring Beach Volleyball, Men’s Gymnastics Qualifying, and Swimming — including the official changing of the guard as Michael Phel...
by Mitch Metcalf
 
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The Sked: Updated Olympic Ratings through Saturday

Last night in prime time, NBC averaged a preliminary 5.0 from 8-11 pm with Adults 18-49 from 8-11 pm.   The network has often thrown the 8 pm hour out of the nightly average (by delaying national commercials until 9:00).  If ...
by Mitch Metcalf
 
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The Sked: SUNDAY RATINGS June 24

NBC won a painful Sunday night with a 1.2 preliminary Adult 18-49 rating from 7-11 pm.  The U.S. Olympic Trials at 7 pm, featuring track and field from Eugene, Oregon, averaged a 1.2 rating, starting at a 1.0 in the 7:00 half ...
by Mitch Metcalf
 
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THE SKED: “Animal Practice” Not Best In Show

  NBC wasn’t in any hurry today to release the ratings for last night’s “sneak peek” of its new sitcom ANIMAL PRACTICE, and now we can see why:  less than half the viewers for the Olympics Closing ...
by Mitch Salem
 
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The Sked: Olympics Ratings through Nine Nights

Fast national ratings indicate NBC is on track for an 8.3 rating with Adults 18-49 in prime time Saturday night, well below the same night in Beijing but on par with Athens and Sydney.  The 8.3 rating assumes NBC excluded the ...
by Mitch Metcalf
 
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THE SKED: Holding on to Network Specials

> Today’s announcement that CBS extended its rights to the Grammy Awards for another 10 years and NBC’s recent winning bid for the next four Olympic Games are evidence that broadcast networks are doing everything po...
by Mitch Metcalf
 
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The Sked: Olympics Ratings through Ten Days

NBC changed format a bit Sunday night and aired Michael Phelps: America’s Golden Champion from 7-8 pm, followed by traditional Olympic coverage from 8 pm-midnight, including the men’s 100M dash, gymnastics individ...
by Mitch Metcalf
 
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2014-15 TV Season

NIELSENWAR 2014-15: News From FOX, NBC, TNT, TBS

  Nothing so far today matches yesterday afternoon’s high-profile pick-ups by NBC and FOX, but there’s nevertheless some news as we approach next week’s Upfronts: FOX Amid speculation that the network wil...
by Mitch Salem
 
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The Sked: Olympic Ratings through Closing Ceremony

Even the Closing Ceremony did extraordinarily well this Olympics.  In the preliminary fast nationals, NBC averaged an 8.8 Adult 18-49 rating from 8-11 pm last night.  NBC usually runs the lower-rated 7 pm hour on the final ni...
by Mitch Metcalf
 
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The Sked: Olympic Opening Ceremony Ratings: Early Fast Nationals Indicate Huge Success for NBC

The prime time portion of the Opening Ceremony of the London Olympics averaged a stunning 12.4 rating with Adults 18-49, blowing away last year’s 10.3 rating from Beijing (which was very good for an Olympics not hosted by...
by Mitch Metcalf
 
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The Sked: Olympics Ratings through Six Days

“Only” a 9.7 rating with Adults 18-49 for NBC in prime time last night — a little better than the same night in Beijing but actually lagging behind the same night in Athens.  But they’ll be back into th...
by Mitch Metcalf
 
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The Sked: Cable Ratings Roundup July 24-30

The top cable programs of the week that competed against the early nights of the London Summer Olympics (True Blood on HBO Sunday, Keeping Up with the Kardashians on E! Sunday, VH1’s Love and Hip Hop Atlanta on Monda...
by Mitch Metcalf
 
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Articles

THE SKED’S MONDAY NETWORK SCORECARD – 6/25/12

Some people actually watched network TV last night. NBC:  US OLYMPIC TRIALS were 3rd place in their hour again, despite a Michael Phelps swimming showdown (which he lost).  However, AMERICA’S GOT TALENT and AMERICAN NIN...
by Mitch Salem
 
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Articles

The Sked: Olympics Ratings — Averages through Eight Nights

And so it begins.  As the competition turns away from the pool and the gymnastics arena to the track & field stadium, the nightly ratings begin to drift down.  Last night looks like an 8.1 rating with Adults 18-49 in the ...
by Mitch Metcalf
 
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Articles

THE SKED: “Go On” Preview Ratings Update

  In fast national ratings, the number for last night’s preview of GO ON was updated (and downgraded) from 6.4 to 5.6.  This wasn’t unexpected, since NBC had played a little game by starting Go On at 11:06 PM,...
by Mitch Salem
 
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