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The Sked: Summer Olympics Ratings Forecast

Tonight the Summer Olympics from London kicks off with the Opening Ceremony on NBC at 7:30 pm ET and PT.  The first night is generally one of the higher-rated nights of the entire Olympics and sets the tone for the 17-night sp...
by Mitch Metcalf
 
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THE SKED: Holding on to Network Specials

> Today’s announcement that CBS extended its rights to the Grammy Awards for another 10 years and NBC’s recent winning bid for the next four Olympic Games are evidence that broadcast networks are doing everything po...
by Mitch Metcalf
 
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The Sked: WEDNESDAY RATINGS June 27: AGT Shows SYTYCD Who’s the Boss

NBC gave FOX some rare competition on Wednesday night, winning the night and knocking down So You Think You Can Dance, which usually enjoys a competition-free existence. NBC continued live coverage of the U.S. Olympic Trials (...
by Mitch Metcalf
 
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The Sked: Olympics Ratings through Six Days

“Only” a 9.7 rating with Adults 18-49 for NBC in prime time last night — a little better than the same night in Beijing but actually lagging behind the same night in Athens.  But they’ll be back into th...
by Mitch Metcalf
 
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THE SKED’S SUNDAY NETWORK SCORECARD – 6/24/12

We don’t have numbers for The Newsroom yet, but the show certainly won’t be able to blame the broadcast network competition if its ratings disappoint. NBC:  The network won the night with 1.2s across the board, inc...
by Mitch Salem
 
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THE SKED: NBC’s Early Start & Premiere Schedule

  NBC, as expected, is using its Summer Olympics coverage to launch some of its new fall shows, with a variety of stunt airings and “sneak peeks.”  On the other hand, some returning shows won’t arrive on...
by Mitch Salem
 
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The Sked: Olympics Ratings through Ten Days

NBC changed format a bit Sunday night and aired Michael Phelps: America’s Golden Champion from 7-8 pm, followed by traditional Olympic coverage from 8 pm-midnight, including the men’s 100M dash, gymnastics individ...
by Mitch Metcalf
 
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Film Festival

SHOWBUZZDAILY Sundance Film Festival Reviews: “Luce” & “Sonja: The White Swan”

  LUCE (Neon):  Julius Onah’s film was one of the most gripping and provocative of the festival, combining a tale about social and racial tensions with the suspense of a psychological thriller.  Based by director J...
by Mitch Salem
 
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The Sked: Updated Olympic Ratings through Saturday

Last night in prime time, NBC averaged a preliminary 5.0 from 8-11 pm with Adults 18-49 from 8-11 pm.   The network has often thrown the 8 pm hour out of the nightly average (by delaying national commercials until 9:00).  If ...
by Mitch Metcalf
 
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The Sked: SUNDAY RATINGS July 1: Olympic Fever Begins to Build

A terrific night for NBC as the Sports division took control of Sunday night from the Entertainment division.  U.S. Olympic Trials coverage of three sports dominated the other networks, posting a 2.5 preliminary Adult 18-49 ra...
by Mitch Metcalf
 
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THE SKED: “Animal Practice” Not Best In Show

  NBC wasn’t in any hurry today to release the ratings for last night’s “sneak peek” of its new sitcom ANIMAL PRACTICE, and now we can see why:  less than half the viewers for the Olympics Closing ...
by Mitch Salem
 
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THE SKED’S MONDAY NETWORK SCORECARD – 8/13/12

The party’s over…. NBC:  Quotes from a commercial that doesn’t exist– “NBC, you’ve just had 17 days of fantastic, record-breaking Olympics ratings, and spent every day promoting your new sho...
by Mitch Salem
 
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The Sked: Olympic Ratings — Night 14

On a night that featured gold medal victories for US women’s soccer, women’s water polo and men’s decathlon (none of which are particularly TV-friendly events), NBC Olympic coverage in prime time averaged a pr...
by Mitch Metcalf
 
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The Sked: SUNDAY RATINGS June 24

NBC won a painful Sunday night with a 1.2 preliminary Adult 18-49 rating from 7-11 pm.  The U.S. Olympic Trials at 7 pm, featuring track and field from Eugene, Oregon, averaged a 1.2 rating, starting at a 1.0 in the 7:00 half ...
by Mitch Metcalf
 
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Articles

Summer Olympic Ratings Trends by Generation: 18-34 Dissatisfaction

With the 2016 Summer Olympic Games in Rio now history, here’s a look at the audience trends in every age category, from young children to retirees.  Each group behaved differently across the 17 nights of the Games, prov...
by Mitch Metcalf
 
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