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The Sked: Olympics Ratings through Six Days

“Only” a 9.7 rating with Adults 18-49 for NBC in prime time last night — a little better than the same night in Beijing but actually lagging behind the same night in Athens.  But they’ll be back into th...
by Mitch Metcalf
 
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THE SKED’S TUESDAY NETWORK SCORECARD – 6/26/12

Talent and cooking, cooking and talent–what network audiences want this summer. NBC:  AMERICA’S GOT TALENT was the dominant show of the evening with a 3.2.  The rest of the schedule was below a 2 (1.9 for more US ...
by Mitch Salem
 
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The Sked: Olympics Ratings — Into the Final Week

One week to go for the Summer Olympic Games in London, which end with the greatest anti-climax of all:  the Closing Ceremony Sunday night.  The ratings in the final week suffers from viewer fatigue and a dearth of marquee eve...
by Mitch Metcalf
 
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THE SKED: Holding on to Network Specials

> Today’s announcement that CBS extended its rights to the Grammy Awards for another 10 years and NBC’s recent winning bid for the next four Olympic Games are evidence that broadcast networks are doing everything po...
by Mitch Metcalf
 
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The Sked: Cable Ratings Roundup July 24-30

The top cable programs of the week that competed against the early nights of the London Summer Olympics (True Blood on HBO Sunday, Keeping Up with the Kardashians on E! Sunday, VH1’s Love and Hip Hop Atlanta on Monda...
by Mitch Metcalf
 
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THE SKED’S MONDAY NETWORK SCORECARD – 8/13/12

The party’s over…. NBC:  Quotes from a commercial that doesn’t exist– “NBC, you’ve just had 17 days of fantastic, record-breaking Olympics ratings, and spent every day promoting your new sho...
by Mitch Salem
 
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The Sked: SUNDAY RATINGS July 1: Olympic Fever Begins to Build

A terrific night for NBC as the Sports division took control of Sunday night from the Entertainment division.  U.S. Olympic Trials coverage of three sports dominated the other networks, posting a 2.5 preliminary Adult 18-49 ra...
by Mitch Metcalf
 
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The Sked: Olympic Opening Ceremony Ratings: Early Fast Nationals Indicate Huge Success for NBC

The prime time portion of the Opening Ceremony of the London Olympics averaged a stunning 12.4 rating with Adults 18-49, blowing away last year’s 10.3 rating from Beijing (which was very good for an Olympics not hosted by...
by Mitch Metcalf
 
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Summer Olympic Ratings Trends by Generation: 18-34 Dissatisfaction

With the 2016 Summer Olympic Games in Rio now history, here’s a look at the audience trends in every age category, from young children to retirees.  Each group behaved differently across the 17 nights of the Games, prov...
by Mitch Metcalf
 
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The Sked: TUESDAY RATINGS June 26

Two networks competed last night, FOX and NBC, each ending with a preliminary 2.2 Adult 18-49 rating in prime time. FOX‘s Gordon Ramsay cooking combo of Hell’s Kitchen and MasterChef each averaged a 2.2 rating. ...
by Mitch Metcalf
 
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The Sked: WEDNESDAY RATINGS June 27: AGT Shows SYTYCD Who’s the Boss

NBC gave FOX some rare competition on Wednesday night, winning the night and knocking down So You Think You Can Dance, which usually enjoys a competition-free existence. NBC continued live coverage of the U.S. Olympic Trials (...
by Mitch Metcalf
 
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The Sked: Olympics Ratings through Ten Days

NBC changed format a bit Sunday night and aired Michael Phelps: America’s Golden Champion from 7-8 pm, followed by traditional Olympic coverage from 8 pm-midnight, including the men’s 100M dash, gymnastics individ...
by Mitch Metcalf
 
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The Sked: Olympics Ratings — One Full Week

Updated Olympic nightly ratings track and Olympics averages through Thursday, Aug 2.
by Mitch Metcalf
 
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The Sked: Olympic Ratings through Closing Ceremony

Even the Closing Ceremony did extraordinarily well this Olympics.  In the preliminary fast nationals, NBC averaged an 8.8 Adult 18-49 rating from 8-11 pm last night.  NBC usually runs the lower-rated 7 pm hour on the final ni...
by Mitch Metcalf
 
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The Sked: Summer Olympics through Day 4

Monday night’s Olympics coverage on NBC scored a solid 10.5 rating with Adults 18-49, just a tenth of a point off Beijing’s pace but well ahead of Athens and Sydney. FOX went with repeats of Hell’s Kitchen M...
by Mitch Metcalf
 
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