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Behind the Friday Box Office – 5/23/14

  OPENINGS:  With $36M on Friday, X-MEN: DAYS OF FUTURE PAST is assured of going over $100M by Monday, and the only question is by how much.  The day fell a bit below the openings for Godzilla ($38.4M) and Captain Americ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Godzilla” Stomps on Expectations

  The moviegoer love affair with CG spectacles continues in full force, as GODZILLA (Warners/Legendary) appears, on the basis of preliminary numbers at Deadline and elsewhere, to be headed for a $36M Friday (including $9.3...
by Mitch Salem
 
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Behind the Friday Box Office – 5/9/14

  OPENINGS:  NEIGHBORS (Universal) is a big win for all concerned, with a huge $19.6M Friday that could put it in reach of $50M for the weekend, especially if the fact that this is a rare mainstream Hollywood non-rom-com ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Neighbors” Moves In on Spider-Man

  It’s not going to be close, and it doesn’t deserve to be.  Based on preliminary numbers at Deadline and elsewhere, the much-better-than-you’d-expect NEIGHBORS (Universal) trounced THE AMAZING SPIDER-MA...
by Mitch Salem
 
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Behind the Friday Box Office – 5/2/14

  OPENINGS:  The opening day of THE AMAZING SPIDER-MAN 2 (Sony) was actually a touch behind the opening day of the first Amazing ($35.2M to $35.9M).  However the earlier movie had a different trajectory, opening on the T...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Spider-Man” Is Big–But How Big?

  Friday night numbers for THE AMAZING SPIDER-MAN 2 (Sony) should be considered more preliminary than usual, because the $34-35M figures for the day at Deadline and elsewhere are based on the idea that while Amazing 2 had ...
by Mitch Salem
 
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Behind the Friday Box Office – 4/25/14

  This will be the last weekend without a mega-hit on top for a while. OPENINGS:  THE OTHER WOMAN (20th) will take the weekend with around $25M after a $9.3M Friday, and the potentially better news is that Diaz’s la...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “The Other Woman” Grabs a Weekend From the Superheroes

  Comedy will notch one weekend win between the 3 weeks dominated by Captain America: The Winter Soldier and the parade of summer spectacles that begins with next week’s The Amazing Spider-Man 2, as THE OTHER WOMAN (...
by Mitch Salem
 
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Behind the Friday Box Office: 4/18/14

  Seasonal Note:  Good Friday is traditionally a strong day for moviegoing, which explains the generally solid Friday-to-Friday holds below.  Easter Sunday, though, is less of a movie day, potentially bringing down weeke...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Heaven Is For Real” Transcends “Transcendence”

  In an appropriately biblical development for this Easter weekend, it appears from preliminary numbers at Deadline that David will defeat Goliath, and the $12M-budgeted HEAVEN IS FOR REAL (TriStar/Sony) will handily outgr...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Rio 2″” Wins Battle of Sequels

  RIO 2 (20th) has leaped out to a Friday lead, according to preliminary numbers at Deadline, one that it should be able to sustain for the weekend.  The Rio sequel has $11.5M on Friday, about 10% ahead of the first Rio&#...
by Mitch Salem
 
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