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THE SKED’S MOVIE PROMO WATCH: Super Bowl Edition

> In these heady moments after the NY Giants’ triumphant victory over the New England Patriots (I’d say “Sorry, New England fans,” but I wouldn’t mean it), let’s take a moment to look at the ...
by Mitch Salem
 
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THE SHOWBUZZDAILY FRIDAY BOXOFFICE SCORECARD – 2/10/12

> You’re frontloaded!  No, you’re frontloaded! OPENINGS:  The movie audience has 3 main components–men, women, kids–and a weekend that offers a strong title for each one has a good chance of be...
by Mitch Salem
 
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SHOWBUZZDAILY WEEKEND BOXOFFICE SCORECARD – 2/26/12

> As Hollywood prepares to honor its best (well, this year… maybe not so much), an undistinguished group of arrivals dominate the boxoffice. OPENINGS:  ACT OF VALOR (Relativity) is claiming the lowest Sunday decline ...
by Mitch Salem
 
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FULL WEEK BOX OFFICE ACTUALS and YEAR TO DATE February 6-12

>Six full weeks into 2012, domestic box office continues to run well ahead of last year’s anemic pace and now has moved slightly ahead of the comparable period’s average for the last several years.  The Vow off...
by Mitch Metcalf
 
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SHOWBUZZDAILY FRIDAY BOXOFFICE SCORECARD – 2/24/12

> Navy SEALs shoot up the Friday boxoffice. OPENINGS:  The very aggressive marketing for ACT OF VALOR (Relativity) made it seem like it was a patriotic duty to see the film, and successfully hid the fact that it’s mo...
by Mitch Salem
 
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FRIDAY FEBRUARY 17 BOX OFFICE RESULTS

> The seventh weekend of 2012 is another good one, running ahead of last year and the multi-year average for this weekend.  The Vow should hold on to the top spot, with Safe House a close #2, and Ghost Rider Spirit of Veng...
by Mitch Metcalf
 
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WEEKEND BOX OFFICE PREDICTIONS February 17-19

>The seventh weekend of the year should generate about $142 million for the top 12 films — up 9% from last year’s comparable weekend and up over 20% from the four-year average for this weekend.  Nicolas Cage sh...
by Mitch Metcalf
 
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WEEKEND STUDIO ESTIMATES March 2-4

>The weekend studio estimates (based on Friday and Saturday actuals and projections for Sunday) are coming in slightly stronger than the weekend numbers posted yesterday (based on Friday actuals only).  The box office volu...
by Mitch Metcalf
 
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FRIDAY FEBRUARY 10 BOX OFFICE RESULTS

> The sixth weekend of 2012 is actually something to get excited about.  Better than the same weekend last year (yawn) but also stronger than a “typical” weekend for this time of year, looking at the past four ...
by Mitch Metcalf
 
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SHOWBUZZDAILY EARLY FRIDAY BOXOFFICE – 2/10/12

> Both The Hollywood Reporter and Deadline have preliminary (and somewhat divergent) estimates for Friday and the weekend boxoffice, and it looks like this will be the second consecutive weekend with a down-to-the-wire finish.&...
by Mitch Salem
 
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WEEKEND STUDIO ESTIMATES February 10-12

>The weekend studio estimates (based on Friday and Saturday actuals and projections for Sunday) are coming in significantly stronger than the weekend numbers posted yesterday (based on Friday actuals only).  The box office...
by Mitch Metcalf
 
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SHOWBUZZDAILY EARLY WEEKEND BOXOFFICE – 3/3/12

> Deadline is reporting a fairly spectacular Saturday for THE LORAX (Universal), considering the size of its Friday:  $32M, representing more than an 80% increase from the day before.  As a point of comparison, Horton...
by Mitch Salem
 
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