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Behind the US/Worldwide Weekend Box Office – 8/7/16

  OPENINGS:  The answer to the question of whether the Day 2 drop for SUICIDE SQUAD (RatPac/DC/Warners) would be as bad as the one for Batman v Superman turned out to be no–it was worse.  Suicide plunged 41% on Sa...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/8/17

  OPENINGS:  As we had forecast on Friday night, the margin of victory for the weekend box office was razor-thin, and we won’t really know who won until final numbers are released tomorrow.  For now, HIDDEN FIGURES...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.11.2018

  OPENINGS:  THE GRINCH (Illumination/Universal) rode its family movie 47% Saturday bump to a $66M weekend, 20% better than 2000’s How The Grinch Stole Christmas.  There are relatively few recent mid-November famil...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/28/16

  OPENINGS:  DON’T BREATHE (Screen Gems/Sony) had an unusually strong Saturday for a horror movie, down just 1% from Friday (which, remember, these days includes Thursday night).  By way of comparison, Lights Out f...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12/13/15

  OPENINGS:  Let’s be clear:  the decision to greenlight a $100M production budget for IN THE HEART OF THE SEA (Village Roadshow/Warners)–a period whaling adventure that features about 10 minutes of a CG whal...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.1.2017

  OPENINGS:  We won’t really know the order of the weekend’s closely-bunched Top 3 movies until final numbers are released tomorrow, but since the default position of any studio with a new opening is to claim ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.28.2018

  OPENINGS:  In the US, THE MAZE RUNNER: THE DEATH CURE (20th) had an OK start with $23.5M, down from $32.5M/$30.3M for the first 2 films in the series.  It’s on track for $60-65M here.  However, it’s off to...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.7.2017

  OPENINGS:  GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney) had a solid Saturday hold for a blockbuster, down 9% on its 2d full day of release.  That compares to the performance of the Iron Man sequels, respectively down ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/15/16

  OPENINGS:  MONEY MONSTER (TriStar/LStar/Sony) held up well over the course of the weekend, thanks to an older audience that doesn’t rush out on Friday nights, and tripled its opening day to a $15M weekend total. ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6/5/16

  OPENINGS:  TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS (Nickelodeon/Movie Media Group/Alibaba/Paramount) opened 46% below the TMNT reboot 2 years ago at $35.3M.  That suggests a $100M US total, and with $250M+ in ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/29/16

  OPENINGS:  As we forecast on Friday night, X-MEN: APOCALYPSE (TSG/20th) isn’t just running lower than 2014’s Days of Future Past, it’s also been more frontloaded.  20th is projecting a $65M 3-day week...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.13.2017

  OPENINGS:  There have been a lot of busted franchises this summer, but ANNABELLE: CREATION (New Line/Warners) held strong, with a $35M opening weekend that was down just 5% from the first Annabelle.  The new entry is c...
by Mitch Salem
 
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