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Behind the US/Worldwide Weekend Box Office – 4/3/16

  THE MAIN EVENT:  As the roof caved in on BATMAN V SUPERMAN:  DAWN OF JUSTICE (DC/RatPac/Warners), the studio had two last-ditch goals:  to avoid a Weekend 2 result that dropped 70% from last week or dipped below $50M ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.30.2017

  OPENINGS:  Word of mouth caught up with THE EMOJI MOVIE (Columbia/Sony) on Saturday, with a 14% drop (by comparison, Captain Underpants rose 11% on its 2d day of release, and last year’s Angry Birds Movie jumped 4...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.9.2017

  OPENINGS:  SPIDER-MAN: HOMECOMING (Marvel/Columbia/Sony) was considerably more front-loaded than initial enthusiasm suggested, dropping 27% on Saturday, and pushing its weekend total to $117M.  While the weekend result...
by Mitch Salem
 
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