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SKEDBALL: Weekend Sports Ratings — Horse Racing Still Matters Three Saturdays a Year

The first leg of horse racing’s Triple Crown dominated the weekend sports ratings for Saturday, May 4 and Sunday, May 5: NBC hit a 10.4 household rating during the 6 pm hour Saturday for coverage of the Kentucky Derby (up...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings — NBA Playoffs Match Last Year’s Second Weekend

The NBA playoffs continued on three networks this weekend, and the eight games collectively were very close to the comparable games last year (+1% overall).  The two ABC games were the highest-rated by far: a 5.0 household rat...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings — NBA Playoffs Start Solidly; MLB Strikes Out

This weekend, the NBA playoffs got off to a solid start, with the eight games across two days and three networks up 6% from the same time periods last year.  The Lakers, Heat and Celtics/Knicks all broke a 3.5 household rating...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings — The Masters Rules

CBS Sports continues its springtime roll, with The Masters coverage over the weekend up about 25% from last year.  Sunday’s final round hit an impressive 10.2 household rating in the 56 local markets measured by Nielsen ...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings

The NCAA men’s basketball championship tournament rolled on Sunday with two games to select the last Final Four spots.  The two games averaged 19% higher household ratings than last year in the 56 local markets measured ...
by Mitch Metcalf
 
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Rejoice! Baseball Coverage on TV to Radically Improve

Baseball fans around the country were treated to some wonderful news yesterday: FOX Sports analyst Tim McCarver announced his retirement during a typically long-winded conference call filled with the false humility that is his...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings

CBS and the other networks carrying March Madness had a very good round three Sunday (round two if you are a purist and don’t count the silly “play in” games as round one).  The CBS tripleheader games yesterd...
by Mitch Metcalf
 
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The Sked: The Value of Sports Programming and Updated Full Season Forecasts

What does football mean to the broadcast networks?  For NBC and CBS, NFL coverage (along with other sports, mostly an occasional college football game) accounts for about 20-30% of the entire primetime rating for the network. ...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings Bowl

The Daytona 500 on FOX Sunday crushed the competition, averaging a 10.0 household rating and 22 share from 1:30-4:45 in the 70% of the country with local Nielsen meters (in 56 of the largest TV markets).  Last year, the race a...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings Bowl

This past sports weekend was dominated by four Divisional playoff games.  The first game in the Saturday doubleheader, traditionally the weakest matchup, turned out to be one of the best games (an exciting contest finally sett...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings Bowl — NFL Playoff Tune-up

This past sports weekend was all about the Wild Card playoffs: four games arranged by the NFL in ascending order of audience appeal.  Sure enough, as the weekend progressed, the ratings steadily increased with each passing gam...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings Bowl

The final week of the NFL season, Week 17, is unusual in a few ways.  First, all 32 teams play (no byes), and all 16 games are on Sunday (no Thursday night game on NFL Network and no Monday Night game on ESPN).  Additionally,...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings Bowl

FOX’s NFL doubleheader were the two highest-rated games in the metered markets yesterday.  The late afternoon game at 4:30 (mostly New York Giants at Baltimore) averaged a 14.8 HH rating, while the early game at 1:00 pm ...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings Bowl

CBS’s second half of the Sunday NFL doubleheader did a terrific 17.0 HH rating in the metered markets (mostly Pittsburgh at Dallas between 4:30 and almost 8:00 pm). NBC’s Sunday Night Football at 8:30 pm averaged a ...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings Bowl

FOX had a very strong NFL Sunday doubleheader.  The late afternoon time period (4:30 pm ET games) was the highest-rated of the four slots (as usual) with a 14.8 household rating in the 56 metered-markets that cover 70% of the ...
by Mitch Metcalf
 
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