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Broadcast Weekly & Summer Averages through August 26

CBS is looking like a 1.50 rating for the week of August 20-26, enough for a share of first place this week but down 10% from the same week last year.  The NFL preseason games last year were a 2.0 on Friday (GB at IND) and 1.8...
by Mitch Metcalf
 
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The Sked: Tuesday Ratings — America’s Got Talent Sags

NBC held on to win another Tuesday last night, with a soft 2.1 Adult 18-49 rating from 8-11 pm (down from a 2.3 last week and the fairly routine 2.2-2.3 before the Olympics started).  America’s Got Talent remains the hi...
by Mitch Metcalf
 
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The Sked: Cable Ratings August 14-20

HBO’s True Blood hit a 2.8 rating with Adults 18-49 Sunday, almost working its way back to the season high (the 2.9 rating for the premiere episode on June 10). And VH1’s Love and Hip Hop Atlanta ended its seaso...
by Mitch Metcalf
 
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Broadcast Network Weekly and Summer Averages

Broadcast television quickly returned to normal the week ending Sunday night, the first full week after the Summer Olympics. FOX won the quiet week of August 13-19 with a preliminary 1.65 Adult 18-49 rating. Once again, the Gor...
by Mitch Metcalf
 
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The Sked: America’s Got Talent Sees No Olympic Lift

NBC eked out a narrow victory Tuesday, averaging a 2.3 Adult 18-49 rating in prime time.  America’s Got Talent returned to the air with a 2.7 rating from 8-10 pm, exactly where it was on July 24, the last Tuesday teleca...
by Mitch Metcalf
 
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The Sked: NBC’s Post-Olympic Reality

So much for an Olympic after-glow.  After 17 nights of near double-digit young adult ratings, NBC averaged a 1.8 Adult 18-49 rating last night.  After significant on-air promotion during the London Olympics, the two-hour prem...
by Mitch Metcalf
 
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The Sked: Olympic Ratings through Closing Ceremony

Even the Closing Ceremony did extraordinarily well this Olympics.  In the preliminary fast nationals, NBC averaged an 8.8 Adult 18-49 rating from 8-11 pm last night.  NBC usually runs the lower-rated 7 pm hour on the final ni...
by Mitch Metcalf
 
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The Sked: Updated Olympic Ratings through Saturday

Last night in prime time, NBC averaged a preliminary 5.0 from 8-11 pm with Adults 18-49 from 8-11 pm.   The network has often thrown the 8 pm hour out of the nightly average (by delaying national commercials until 9:00).  If ...
by Mitch Metcalf
 
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The Sked: Olympic Ratings — Night 14

On a night that featured gold medal victories for US women’s soccer, women’s water polo and men’s decathlon (none of which are particularly TV-friendly events), NBC Olympic coverage in prime time averaged a pr...
by Mitch Metcalf
 
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The Sked: Olympic Ratings through Night 13 and Preview of “Go On”

A very good night on NBC last night for the final Wednesday from London, a preliminary 9.2 rating with Adults 18-49 in prime time.  The number will easily rise to a 9.5 in the official nationals, blowing away the previous high...
by Mitch Metcalf
 
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The Sked: Olympic Ratings through 12 Nights — Updated Chart

Updated London Summer Olympic ratings chart.  Preliminary 9.3 Adult 18-49 rating last night (back on track and higher than previous recent summer games on this night). Average through 12 nights now 10.3 rating, down a tenth fr...
by Mitch Metcalf
 
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The Sked: Olympics Ratings — Into the Final Week

One week to go for the Summer Olympic Games in London, which end with the greatest anti-climax of all:  the Closing Ceremony Sunday night.  The ratings in the final week suffers from viewer fatigue and a dearth of marquee eve...
by Mitch Metcalf
 
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The Sked: Olympics Ratings through Ten Days

NBC changed format a bit Sunday night and aired Michael Phelps: America’s Golden Champion from 7-8 pm, followed by traditional Olympic coverage from 8 pm-midnight, including the men’s 100M dash, gymnastics individ...
by Mitch Metcalf
 
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The Sked: Olympics Ratings — Averages through Eight Nights

And so it begins.  As the competition turns away from the pool and the gymnastics arena to the track & field stadium, the nightly ratings begin to drift down.  Last night looks like an 8.1 rating with Adults 18-49 in the ...
by Mitch Metcalf
 
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The Sked: Olympics Ratings — One Full Week

Updated Olympic nightly ratings track and Olympics averages through Thursday, Aug 2.
by Mitch Metcalf
 
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