CBS is looking like a 1.50 rating for the week of August 20-26, enough for a share of first place this week but down 10% from the same week last year. The NFL preseason games last year were a 2.0 on Friday (GB at IND) and 1.8 on Saturday (NE at DET), while this year is a preliminary 1.7 on Friday (CHI at NYG) and 1.8 on Saturday (HOU at NO). Big Brother remains a solid but declining force on multiple nights.
CBS programs at a 2.0 Adult 18-49 rating or higher
This week: Big Brother Wed 8-9 (2.1), Big Brother Thu 9-10 (2.3), Big Bang Theory Thu 8-8:30 (2.0), Big Brother Sunday 8-9 (2.5), NFL Preseason Saturday Houston at New Orleans (2.0 in the 10:00 half hour)
Same week last year: Big Brother Wed 8-9 (2.9), Big Brother Thu 9-10 (3.1), Big Brother Sunday 8-9 (2.9), NFL Preseason Friday 8-11 Green Bay at Indianapolis (2.0 for the entire three hours)
NBC is headed for a virtually identical 1.49 rating for the week, down 16% from last year. America’s Got Talent continues to lag well behind last year’s pace, and even the Sunday NFL preseason game was down slightly from last year.
NBC programs at a 2.0 Adult 18-49 or higher
This week: America’s Got Talent Tue 8-10 (2.5), America’s Got Talent Wed 9-10 (2.3), Sunday Night Football Preseason Carolina at NY Jets Sun 8-11 (2.9)
Same week last year: America’s Got Talent Tue 9-11 (3.3), America’s Got Talent Wed 9-10 (2.9), Sunday Night Football Preseason New Orleans at Oakland Sun 8-11 (3.2)
|
Adult 18-49 Rating by Network |
|
|
This Week vs Last Year |
ABC |
CBS |
FOX |
NBC |
4-Net |
|
|
August 22-28, 2011 |
1.45 |
1.67 |
1.17 |
1.77 |
6.04 |
|
|
August 20-26, 2012 |
1.14 |
1.50 |
1.43 |
1.49 |
5.55 |
|
|
% change |
-21% |
-10% |
+22% |
-16% |
-8% |
|
|
Summer to Date |
|
|
|
|
|
|
|
May 30-Aug 28, 2011 |
1.62 |
1.27 |
1.52 |
1.55 |
5.96 |
|
|
May 28-Aug 26, 2012 |
1.36 |
1.09 |
1.37 |
2.94 |
6.76 |
|
|
% change |
-16% |
-15% |
-10% |
+90% |
+13% |
FOX (without prime time preseason NFL action this week) is headed for a respectable 1.43 rating for the week, up a very impressive 22% from last year. More Gordon Ramsay is on the schedule this summer, and FOX even lucked out Sunday night with the late afternoon NFL preseason game running past 7 pm into prime time.
FOX programs at a 2.0 rating or higher
This week: Hotel Hell Mon 8-9 (2.0), Hell’s Kitchen Mon 9-10 (2.6), MasterChef Tue 9-10 (2.4), NFL Runover Sun 7:00-7:30 (2.0), Family Guy repeat Sun 9:00-9:30 (2.0)
Same week last year: Hell’s Kitchen Mon 8-10 (2.6)
ABC is looking like a 1.14 for the week, down 21% from the same week last year and down to fourth place.
ABC programs at a 2.0 Adult 18-49 rating or higher
This week: none
Same week last year: Wipeout Tue 8-9 (2.0)
For the week, the broadcast networks combined for an 8% loss in audience among Adults 18-49 in prime time, a little better than the 10% drop we saw last week. Since January 1, the broadcasters are also down 8% collectively if the Olympic weeks are excluded. When the new season starts in just a few weeks, look at year-to-year differences in broadcast ratings — anything worse than 8% could spell trouble for TV viewing this season on the networks, while a decline closer to 5% would be considered more normal.
|
|
Adult 18-49 Rating (4 Nets) |
|
|
|
|
2011-12 |
2010-11 |
% Change |
This Year’s Dates |
Week # |
|
This Week |
5.55 |
6.04 |
-8% |
(Aug 20-26) |
49 |
|
Summer to date |
6.76 |
5.96 |
+13% |
(May 28-Aug 26) |
37-49 |
|
Season to date |
8.59 |
8.75 |
-2% |
(Sep 19-Aug 26) |
1-49 |
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