August 21, 2012

The Sked: Cable Ratings August 14-20

HBO’s True Blood hit a 2.8 rating with Adults 18-49 Sunday, almost working its way back to the season high (the 2.9 rating for the premiere episode on June 10). And VH1’s Love and Hip Hop Atlanta ended its season on a high note, matching the season high of a 2.0 rating, last seen on July 23.  

ESPN’s Monday Night Football preseason game last night hit a 2.0 rating, making it the second-highest program on the night (broadcast or cable), tied with FOX’s Hotel Hell (2.0 in the official nationals) and behind only MasterChef (2.6), the other Gordon Ramsay show on FOX Monday.  Also, in the official broadcast numbers for Monday, NBC’s 9-11 programs rounded up one tenth of a rating point: Stars Earn Stripes to a still-awful 1.2 and Grimm to a somewhat respectable 1.7 rating.

In the lower section of this week’s chart, note the 1.1 rating for Oprah’s Next Chapter, a phenomenal number for OWN.  Oprah’s guest was Rihanna, who opened up about her complex relationship with batterer Chris Brown.  Also, a few of the higher-rated Shark Week programs for Discovery are listed.  Given all the attention the stunt gets every year, you would think they would peak at more than a 1.0 young adult rating and two million viewers.  Same goes for TLC’s Here Comes Honey Boo Boo, a brand extension of Toddlers and Tiaras, and really just bottom of the barrel reality fare.  The 0.9 rating and two million viewers 2+ are okay numbers, but they hardly justify the time spent discussing the program on morning news and the tabloids.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.