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The Sked: THURSDAY RATINGS April 12

>American Idol rebounded last night, pushing FOX to another Thursday win.  But CBS was the real winner last night.  With mostly repeats, they earned a strong second place finish on the night with four comedies and a d...
by Mitch Metcalf
 
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THE SKED’S 2012/13 FIRST CUT: NBC Needs & Possibilities

> Today Mitch Metcalf, veteran programming executive Ted Frank and I continue our week-long pre-Upfronts look at the challenges facing each of the broadcast networks and their potential strategies for next season.  We̵...
by Mitch Salem
 
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THE SKED THURSDAY NETWORK SCORECARD – 3/8/12

> AWAKE is getting sleepy. NBC:  A 20% drop from a series premiere isn’t ordinarily anything shocking or particularly worrisome.  But when you start with a 2.0 the way AWAKE did, that leaves you with a 1.6 in We...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 3/1/12

> AWAKE didn’t keep anyone from a full night’s sleep. NBC:  In the universe of NBC these days, you take your glass-half-full where you can get it, and here it is:  AWAKE won its time slot, it was up from i...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 2/23/12

> Ow, says FOX.  See FOX say Ow. FOX:  AMERICAN IDOL‘s 4.4 rating was its lowest since the show began as a summer series 10 years ago.  That was down 14% from last week, 38% from the first hour of last year...
by Mitch Salem
 
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The Sked: Upscale Ratings — NBC Profile

>NBC is the focus of our final profile of network performance with upscale viewers.  The good news for the Peacock is that many of its programs have a disproportionate share of viewers in homes with yearly incomes over $10...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 2/9/12

> Unfortunately for NBC, there are other nights in the week besides Monday. NBC:  The gradual season-long collapse of THE OFFICE continued last night, as the show’s 2.5 hit not just a season low, but its lowest ratin...
by Mitch Salem
 
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THE SKED’S MIDSEASON RETURN: “The Office”

> Pending the return of The Voice and NBC’s high hopes for Smash, THE OFFICE is the closest thing hte network has to a successful television show.  As the series greets a new hour-mate in Up All Night, let’s ta...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 1/12/12

> Lots of news, but it’s only good for one network. CBS:  Keeping in mind that the Thursday 8-9PM landscape will change drastically next week with the return of American Idol, CBS got everything it could have wished ...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 1/5/12

> Most of the other networks yielded the floor to ABC for the night. ABC:  GREY’S ANATOMY hadn’t aired a new episode, remarkably enough, since November 10, and viewers were thrilled to have it back, providing t...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 12/29/11

> More repeats:  CBS could do this all season. CBS:  A sparkling 2.0 average, spearheaded by BIG BANG THEORY‘s 2.8–a number so good that if it were earned by a new episode on any other network, it would be...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 12/8/11

> Whatever America is doing early in this holiday season, it’s not watching network television. NBC:  The network attempted to help GRIMM in its return after a 3-week hiatus by giving it a showcase Thursday night run...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 12/1/11

> Even with weakened competition on the other 2 networks, NBC and FOX weren’t able to capitalize. NBC:  There were holiday specials on ABC and reruns on CBS, and none of it did much for the NBC line-up.  COMMUNI...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 11/17/11

> The final Thursday of November sweeps wasn’t impressive for anyone. ABC:  The network had to be disappointed with the 2.5 earned by its 2-hour, much-promoted “intervention” episode of PRIVATE PRACTICE, ...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 11/10/11

> For one network, a night that moved in the wrong direction. FOX:  Does FOX have to start worrying about X FACTOR?  The show seemed to make its way through the wave of baseball-related preemptions and reschedulings v...
by Mitch Salem
 
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