> As detailed in Mitch Metcalf’s Weekend Boxoffice Report, New Year’s Day wasn’t the bonanza the studios were expecting it to be. PARAMOUNT: MISSION: IMPOSSIBLE – GHOST PROTOCOL‘s Sunday incr...
> Beware the round-number weekend estimate. OPENINGS: THE GREY (Open Road) is claiming an even $20M gross for the weekend, which would make tomorrow’s adjusted number starting with “19” no surprise at al...
> Due to the Martin Luther King holiday on Monday, all studios are estimating low Sunday drops, although some are projecting more aggressively than others. UNIVERSAL: CONTRABAND held almost even on Saturday, which is good...
> The holiday celebrations at the studios may have been a bit premature. Traditionally, the Tuesday after Christmas sees a 10-20% drop from Monday, and that number becomes the template for the rest of the holiday pe...
> Everyone wanted to go to the movies on the first full weekend of 2012. PARAMOUNT: The studio went straight to its Paranormal Activity playbook to launch THE DEVIL INSIDE (pre-release screenings, months of buzz), and it ...
> Today, we return to SHOWBUZZDAILY‘s coverage of the Oscar race (see Part 1 here, with an introduction to those contenders best called the Field–these may not be the favorites, but even as longer shots they’r...