January 8, 2012


More articles by »
Written by: Mitch Salem
Tags: , , , , , , , , , ,


Dateline has preliminary figures for Saturday and the weekend, and as expected, Paramount’s THE DEVIL INSIDE took a significant 25+% hit in its second day, a trend that will no doubt continue as stories of audiences in open revolt at the movie’s lack of an ending multiply.  Even so, it’s looking at a $35M weekend at least, making next weekend’s inevitable massive drop seem far, far away.

Otherwise the holdovers seem on target with Friday’s numbers.  The kid-oriented movies like CHIPWRECKED, THE ADVENTURES OF TINTIN and WE BOUGHT A ZOO got a big boost from matinee audiences and went up from 80% to more than double; pictures for older crowds like THE GIRL WITH THE DRAGON TATTOO and WAR HORSE had increases of 30-40% (although TINKER TAILOR SOLDIER SPY looks to do a bit better than that); and big-tent franchises like MI4 and SHERLOCK HOLMES 2 should rise 40-50%.  
Everything will come down on Sunday, and action movies may drop a bit extra because the NFL playoff games start earlier than they did on Saturday.  Stay with SHOWBUZZDAILY for updated boxoffice numbers and analysis!


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."