December 10, 2011

BIJOU BOXOFFICE: Early Friday Report – 12/9/11


Deadline has preliminary numbers for the Friday boxoffice, and if they hold, it looks to be a thoroughly terrible weekend for Hollywood.  NEW YEAR’S EVE appears to be under $6M for Friday, meaning a weekend of $15-17M, far below Mitch Metcalf’s $25M projection.  Even with a longer playing period than Valentine’s Day had last year, New Year’s is unlikely to get anywhere near Valentine’s $110M gross.  Even worse is Jonah Hill’s THE SITTER, with a $3.5M Friday that may be under $9M for the weekend, again way below the $13.5M projection.

With New Year’s Eve swiping chunks of its female audience, BREAKING DAWN PART 1 is headed for another 50+% decline.  The family movies, enjoying their final weekend without new competition, are faring better:  THE MUPPETS should fall around 40%, while ARTHUR CHRISTMAS has finally hit its stride now that it’s too late to make much difference, down only around 10%.  HUGO and THE DESCENDANTS each added 40-50% more theatres to their counts, but didn’t benefit much, as both declined from last Friday anyway and saw their per-theatre averages fall steeply.  
Early indications are that TINKER TAILOR SOLDIER SPY should have a very strong per-theatre number in its limited opening, while YOUNG ADULT looks somewhat less impressive.  

Stay with SHOWBUZZDAILY all weekend for updated boxoffice and analysis!   

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."