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THE SKED’S WEDNESDAY NETWORK SCORECARD – 11/16/11

> It was ABC’s turn for some post-preemption malaise. ABC:  The network’s Wednesday schedule returned from its CMA Awards break to drops across the board.  The 2 new shows were hit hardest, as SUBURGATORY ...
by Mitch Salem
 
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THE SKED: Wednesday Ratings – Network Scorecard – 11/2/11

> After 2 nights of sinking numbers, stability returned to the ratings on Wednesday. ABC:  All in all, a good night.  The first half of the evening was down a tenth or so here and there, but the network got help where...
by Mitch Salem
 
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THE SKED: Wednesday Ratings – Network Scorecard – 10/19/11

> The arrival of the World Series meant remarkably little to the other networks last night. FOX:  Last night’s was the lowest rated non-Saturday Game 1 in history, and basically did the same rating for FOX as X Facto...
by Mitch Salem
 
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THE SKED: Wednesday Ratings – Network Scorecardj – 10/12/11

> A smiley face for one network and a frowny one for another, on the third night this week disrupted by postseason baseball. ABC:  Everything came up fairly rosy last night at the Alphabet.  SUBURGATORY should be inch...
by Mitch Salem
 
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The Sked: WEDNESDAY RATINGS October 12

>ABC’s Wednesday is humming along and won the night with a 3.4 Adult 18-49 rating in the fast nationals.  Modern Family at 9 led the way of course with a 5.7 (the same as last week).   Suburgatory seems to ...
by Mitch Metcalf
 
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THE SKED: Wednesday Ratings – Network Scorecard – 10/5/11

> The bell tolled for another failed new series last night, which was otherwise fairly stable. ABC:  If SUBURGATORY can hold its rating around last night’s 3 for another week, it should be a strong candidate for an e...
by Mitch Salem
 
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The Sked: WEDNESDAY RATINGS October 4

>Wednesday ratings are settling into predictable patterns for the most part, and Suburgatory on ABC had a decent second week.  FOX’s The X-Factor seems to settling around a high-3 or 4 rating. ABC’s Suburgatory...
by Mitch Metcalf
 
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THE SKED: Week 2 + 1 – NBC Network Scorecard

> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing wi...
by Mitch Salem
 
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THE SKED: “Up All Night,” “Whitney” and “The Playboy Club” Get Some News

> In a move that shows where NBC stands right now, the network has given back order pick-ups to UP ALL NIGHT (which had a 2.1 rating in 18-49s last week) and WHITNEY (with a 2.5).  It’s not clear whether these are th...
by Mitch Salem
 
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THE SKED: Wednesday Ratings – Network Scorecard – 9/28/11

> Everyone was down, as the new season started to settle in on itself–but some were down more than others. ABC:  MODERN FAMILY is doing quite spectacularly, more than 20% above last season’s average.  The ...
by Mitch Salem
 
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THE SKED: Friday Ratings – Network Scorecard – 9/23/11

> It was a sleepy first Friday for premiere week. CBS:  The network’s marketing team doesn’t have all that much to boast about this week:  2 Broke Girls had a monster opening, but that was because of its e...
by Mitch Salem
 
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THE SKED: Wednesday Ratings – Network Scorecard – 9/21/11

> On the night that two of the Fall’s most-hyped new arrivals made their debuts, the clear winner was a returning hit. ABC:  When their horse has the lead, horse-racing fans will sometimes yell out “Wire!”...
by Mitch Salem
 
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THE SKED: WEDNESDAY Ratings September 21

> Two massively-promoted programs premiered last night, both to strong but not groundbreaking ratings.  FOX’s The X Factor opened to a 4.2 Adult 18-49 rating (4.0 in the first hour and 4.4 at 9 pm).  This is abo...
by Mitch Metcalf
 
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THE SKED’S PILOT + 1 REVIEW: “Up All Night”

>   A lot can happen between the creation of a TV pilot in the spring and production of episodes for the regular season:  a writing/producing team is hired, audience focus groups weigh in, networks and studios (which ...
by Mitch Salem
 
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THE SKED: WEDNESDAY — Early Results

> Facing the finale of America’s Got Talent (a 3.3 demo rating from 8:00-9:30), Survivor premiered at a 3.3 or 3.4 (depending on rounding) last night, slightly below our Fall forecast for the granddaddy of all reality sho...
by Mitch Salem
 
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