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BEHIND THE WEEKEND BOX OFFICE – 7/14/13

  OPENINGS:  Despite the strong weekend, it’s a bit troubling that GROWN UPS 2 (Sony) fell 11% on Saturday (the original Grown Ups rose 2% on its 2d day), suggesting frontloading and less than great word of mouth. ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4/5/15

OPENINGS:  Here are the records FURIOUS 7 (Universal) has racked up:  #4 worldwide opening at $384M (behind the final Harry Potter, Harry Potter and the Half-Blood Prince, and The Avengers)–although that may be cheating...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/6/16

  OPENINGS:  The weekend belonged to ZOOTOPIA (Disney Animation/Disney), which broke its studio unit’s opening record and the March animation record with $73.7M, and also earned $63.4M internationally (including $24...
by Mitch Salem
 
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Behind the Worldwide Weekend Box Office – 5/25/14

  (Note:  Most of the studios aggressively estimated their Sunday declines as being around 10%, even though last year’s Memorial Day Weekend Sunday drops were mostly steeper than that, so there could be a number of ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/16/15

  OPENINGS:  STRAIGHT OUTTA COMPTON (Legendary/Universal) turned out to be somewhat frontloaded, with a 20% drop on its 2d day of release.  But no one will complain about its huge $56.1M weekend, the #6 August opening ev...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11/2/14

  OPENINGS:  NIGHTCRAWLER (Open Road) and Ouija are in a dead heat for the weekend title, with Nightcrawler claiming a temporary $9000 edge at $10.909M.  We won’t know the real winner until tomorrow, but Ouija is a...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12/13/15

  OPENINGS:  Let’s be clear:  the decision to greenlight a $100M production budget for IN THE HEART OF THE SEA (Village Roadshow/Warners)–a period whaling adventure that features about 10 minutes of a CG whal...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.19.2017

  OPENINGS:  Could JUSTICE LEAGUE (RatPac/DC/Warners) actually lose money?  That possibility exists after a worldwide opening (except Japan, not a huge superhero market) that hit only $281.5M, a number that sounds big on...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 12/15/13

  OPENINGS:  THE HOBBIT: THE DESOLATION OF SMAUG (Warners/MGM) had a better Saturday hold than last year’s An Unexpected Journey (-22% vs. -25%), suggesting that positive word of mouth is kicking in, and no doubt ea...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4/12/15

OPENINGS:  THE LONGEST RIDE (20th) tried to counterprogram Furious 7 with a Nicholas Sparks romance, but didn’t even muss the blockbuster’s hair with a $13.5M opening.  That’s better than the lousy $10M star...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/13/16

  OPENINGS:  The Saturday bump for 10 CLOVERFIELD LANE (Bad Robot/Paramount) was 8%, a solid number for its genre that indicates good word of mouth.  That gave it a $25.3M weekend, a bit higher than Friday indicated, alt...
by Mitch Salem
 
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Behind the US/International Weekend Box Office – 6/1/14

  OPENINGS:  MALEFICENT (Disney) is claiming a $70M weekend, and like all round-number estimates, that should be viewed with some skepticism.  But even if it dips slightly in final numbers tomorrow, it’s a fine sta...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/23/15

  OPENINGS:  With a $10M production budget (and tens of millions in marketing on top), the $10.6M weekend for SINISTER 2 (Blumhouse/Gramercy/Focus/Universal) will test Blumhouse’s ability to make money out of just a...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11/16/14

  OPENINGS:  The race between DUMB AND DUMBER TO (Red Granite/Universal) and Big Hero 6 may get a bit closer tomorrow, since Universal has aggressively estimated a 28% Sunday drop even though Dumb fell 2% on Saturday.  (...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12/20/15

  OPENINGS:  Here’s the crazy thing about the official record-busting $238M weekend estimate for STAR WARS: THE FORCE AWAKENS (Lucasfilm/Disney), which smashed the previous weekend record by more than 12%, and nearl...
by Mitch Salem
 
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