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Behind the US/Worldwide Weekend Box Office – 1.5.2020

  OPENINGS:  THE GRUDGE (Columbia/Sony) tried to take advantage of Hollywood’s early January fallow period, but at $11.3M, the reboot of a remake found few takers, far below the $29.6M for 2018’s Insidious: Th...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 11/17/13

  OPENINGS:  THE BEST MAN HOLIDAY (Universal) had a strong Saturday bump for a movie aimed at the African-American audience, up 16% from Friday (in comparison, Think Like A Man increased 9% and Tyler Perry’s last 2 ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/17/14

  OPENINGS:  On an unspectacular weekend, LET’S BE COPS (20th) was able to top the new arrivals with $17.7M (and $26.1M since its opening on Wednesday).  It should get to $40M in the US, and with a reported product...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 9.27.2020

  OPENINGS:  There were no truly wide openings this weekend.  However, a few low-budget films entered mid-level distribution.  The horror movie SHORTCUT (Gravitas) averaged $420 over the weekend at 725 theatres for a $3...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.6.2019

  OPENINGS:  There weren’t a lot of significant changes from Friday night’s picture of the weekend box office.  The only wide opening, ESCAPE ROOM (Columbia/Sony), inevitably fell 13% on Saturday, considering...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.16.2022

  OPENINGS:  HALLOWEEN ENDS (Universal, also on Peacock) underperformed badly with $41.3M, about 25% below pre-release expectations, and 17% under the $49.4M start for last year’s Halloween Kills, despite a stronger...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.25.2019

  OPENINGS:  ANGEL HAS FALLEN (Millenium/Lionsgate) smartly picked a weekend to open that was far enough away from Hobbs & Shaw with its larger and overlapping audience, and near enough to the end of summer to keep th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office: “War Room” Conquers “Compton”

  Note:  Because of the holiday weekend and consequent strong Sunday, weekend-to-weekend drops will look softer than usual. OPENINGS:  It was a weak battle of newcomers, with A WALK IN THE WOODS (Broad Green) ahead at $8...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.06.2017

  OPENINGS:  LOGAN (TSG/20th) was in full control of the weekend at $85.3M, and the most impressive part of that may be the 5% Saturday drop, an even better hold than Deadpool‘s 10% and the 12% for The Wolverine, l...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.13.2022

  OPENINGS:  Note that the entire market in the US will be hit by Super Bowl Sunday, which will be down from Saturday by roughly double the percentage of the usual Saturday-Sunday drop.  (However, Hollywood will hope for...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.19.2017

  OPENINGS:  Could JUSTICE LEAGUE (RatPac/DC/Warners) actually lose money?  That possibility exists after a worldwide opening (except Japan, not a huge superhero market) that hit only $281.5M, a number that sounds big on...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.12.2020

  OPENINGS:  The release strategy for 1917 (Universal) has gone just about perfectly, culminating in a $36.5M wide opening weekend that was significantly ahead of industry expectations.  Universal screened the film to cr...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.7.2017

  OPENINGS:  GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney) had a solid Saturday hold for a blockbuster, down 9% on its 2d full day of release.  That compares to the performance of the Iron Man sequels, respectively down ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.21.2019

  OPENINGS:  The Good Friday/Easter weekend was solid for the most part, but it lacked a major holiday opening because Avengers: Endgame is just a few days away and set to engulf box offices worldwide.  Instead, the stud...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/24/15

  OPENINGS:  Here’s a telling stat for TOMORROWLAND (Disney):  although the movie was aimed squarely at a family audience, only 30% of the people who showed up were in that demo.  Instead, 60% of the audience was ...
by Mitch Salem
 
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