NETWORK UPDATE:  Note that THINK IT UP ran without commercials, and therefore did not receive a final Nielsen ratings on any of its networks.  There were no adjustments from the early numbers. CABLE HIGHLIGHTS:  Lifetime’s BRING IT took the night, down 0.03 to 0.54, and with lead-out ATLANTA PLASTIC also down 0.03 to 0.37.  On […]

        NETWORK FINALS:  Things didn’t get better for THURSDAY NIGHT FOOTBALL in finals, which adjusted to 3.4, down 1.1 from last week’s game.  There were no other changes from morning numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The pinch was felt on the NFL […]

  NETWORK FINALS:  NBC’s primetime WINTER OLYMPICS coverage was at 0.76/1.06, compared to 2.19 for the parallel night in 2018.  CW’s GREAT CHOCOLATE SHOWDOWN was at 0.05.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  TNT continued its coverage of NBA ALL-STAR WEEKEND, with events at 1.76/0.46.  ESPN’s COLLEGE BASKETBALL was at 0.36/0.33/0.28/0.25/0.23/0.21.  […]

  What’s going on with THE BIG BANG THEORY? DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Six seasons in, it’s probably safe to say that the people who watch MAD MEN are the people who watch Mad Men, and the ratings for last night’s Season 6 premiere were by and large very steady with last year’s launch.  Total viewership was at 3.4M, down a bit from 3.54M last year, while […]

Playoff football was huge but down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. NBC:  […]

  THE MASKED SINGER stayed on top. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

With two weeks of the new season under our belts (11 nights of official ratings and 3 nights of adjusted fast national ratings), here is how the season stands for the four major networks:   Thanks to The Voice moving into the fall this year, NBC is the only network to show growth through the first four […]