AdWeek has published its annual survey of the actual prices advertisers agreed to pay in the Upfronts for 30-second spots in the network primetime line-ups, and as usual, it’s filled with fascinating information.  It helps, though, to keep the following in mind: A typical network hour contains about 20 30-second national ad spots.  The […]

        NETWORK FINALS:  The rerun of SCHOOLED lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The season premiere of FXX’s ARCHER was at 0.20, down 0.08 from the 2018 premiere.  The season finale of FX’s WHAT WE DO IN THE SHADOWS […]

  NETWORK UPDATE:  BIG BROTHER gained 0.1 in final Thursday numbers. CABLE HIGHLIGHTS:  MTV’s TEEN MOM dominated Thursday cable, rebounding by 0.19 from last week’s drop to 1.01 (and up 0.16 in F12-34s to 1.48).  However, that big lead-in didn’t do much for ONE BAD CHOICE, which remained at 0.27 (and down 0.08 in F12-34s to 0.43).  […]

  A steadily unimpressive night. CBS:  The season finale of MIKE & MOLLY, pushed back because of a tornado storyline, was all but buried among reruns on Thursday night, and it only managed a series-low 1.8, even below the BIG BANG THEORY rerun that preceded it with a 2.0.  After that, procedural reruns were at […]

During the NCAA Basketball Tournament’s Round of 32 Saturday and Sunday, almost every game on each network was in line with ratings for the same games the past few years.  (We do not have result from the CBS games in the afternoon yet — those ratings will arrive Thursday along with all other non-prime time […]

> The big news last night was the second telecast of Grimm, NBC’s bit of good cheer from an otherwise dismal fall.  The second episode scored a 1.8 Adult 18-49 rating in the fast nationals, down from a 2.1 premiere but still enough to win a typically lackluster Friday time period.  Chuck declined to a […]

    NOTE TO READERS:  For the remainder of this week (4/17-19), our afternoon cable posts, which usually go up around 1:30PM PDT, will likely be posted around 5PM PDT, with text to follow.   NETWORK FINALS:  There were no changes from the preliminary Sunday ratings.         Broadcast Official Nationals Program Ratings […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]