BROADCAST FINALS;  The 2021-22 broadcast season officially began last night, and it didn’t exactly roar into action. ABC:  The season premiere of DANCING WITH THE STARS was at 0.92, considerably below last fall’s 1.3.  A TIME 100 special was at 0.28. CBS:  The season premiere of THE NEIGHBORHOOD was at 0.63 compared to last […]

  Things didn’t get much better for AMERICAN IDOL on its second night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

        BROADCAST HIGHLIGHTS: STAND UP TO CANCER aired on every broadcast network, with ratings of 0.13 on ABC, 0.09 on CBS, 0.07 on NBC and 0.10 on FOX.  Otherwise, the networks aired reruns.   Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NFL Network’s PRESEASON NFL games dominated Saturday cable […]

NOTE: Both NBC and FOX sports programming last night were broadcast live in the Pacific Time Zone. That western viewing is not reflected in the fast nationals below and will be added to the official nationals for Saturday next week.  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day […]

        NETWORK FINALS:  The 8PM SUPERNATURAL rerun lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  On a low-rated night for cable, MTV’s WILD N OUT won the evening at 0.39. MSNBC’s RACHEL MADDOW SHOW was the #2 show of the night […]

  AFTERNOON UPDATE:  HOW I MET YOUR MOTHER had one of the biggest non-sports adjustments in memory, regaining all of the half-point it had appeared to lose from last week in the morning numbers and returning to 3.8.  Good for HIMYM, but a very odd series of events.  MIKE & MOLLY and MOM were also […]

        NETWORK FINALS:  CBS’s NCAA TOURNAMENT telecast adjusted to 1.3/1.3/3.0 (the latter hour being the Duke game), compared to 1.4/1.1/2.4 on last year’s parallel night.  Elsewhere, DYNASTY dropped 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Friday cable was dominated once again […]

  Lifetime’s cancellation of THE CLIENT LIST after two seasons is unusual enough to be worthy of some note. Here’s the thing:  Client List was still, despite some ratings dip in Season 2, a clear success for Lifetime, running at about 2M viewers and 0.7 in 18-49s.  Bidding it adieu was hardly an obvious move, […]