DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  One trend of the early season seems to be networks willing to accept ratings from their newcomers that would have ensured cancellation just a few seasons ago.  Last week NBC gave a full-season order to The New Normal, which instantly rolled out a tepid 1.7 rating, and today it’s FOX’s turn.  THE MINDY PROJECT […]

A happy Halloween for Grimm. NBC:  The 1.5 for busted pilot MOCKINGBIRD LANE probably isn’t enough to bring the costly project back from the grave.  However, the boost it gave GRIMM–at 1.9, the highest-rated show of the night, with its biggest number by far this season–provides a suggestion as to how NBC should be programming […]

  It was a long way down for FOX’s Wednesday without EMPIRE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  Little effort from the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

      NETWORK FINALS:  HOLLYWOOD GAME NIGHT and IZOMBIE both lost 0.1 in final numbers. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  FX’s PEOPLE VS OJ SIMPSON remained very strong, down 0.16 from last week to easily top Tuesday cable at 1.35.  HGTV’s FIXER UPPER lightened by 0.05 to 0.92, and […]

  The necks are dwindling for THE VAMPIRE DIARIES. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

FOX announced a very reasonable schedule–which is to say their choices were mostly in agreement with our recommendations.     A quick look at each night: