March 26, 2015



It was a long way down for FOX’s Wednesday without EMPIRE.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 WED.25 Mar

FOX:  AMERICAN IDOL, without EMPIRE to share the night, plunged 0.7 from its last Wednesday airing to 1.7, which was also down half a point from IDOL’s score on the parallel Wednesday last season.

ABC:  An unusually ugly night for the network, as THE MIDDLE crashed by 0.4 to 1.8, THE GOLDBERGS fell 0.5 to 2.0, and MODERN FAMILY plunged 0.6 to 2.8.  In that context, the 0.2 drop for BLACK-ISH to 2.1 looked like a triumph.  A NASHVILLE: ON THE RECORD concert special played like a rerun at 0.8.

NBC:  THE MYSTERIES OF LAURA dropped 0.4 to 1.0, and SVU was off 0.3 to 1.3, but CHICAGO PD provided some stability by holding at 1.5.

CBS:  SURVIVOR and CRIMINAL MINDS each slipped 0.1, to a respective 2.2 and 2.0.  CSI:  CYBER held at 1.4.

CW:  ARROW and SUPERNATURAL each gained 0.1, to 1.0 and 0.7.

CBS returns to NCAA BASKETBALL tonight, and all the other networks (except CW) are new, including the return of BONES to FOX.   

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 WED.25 Mar

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.