BROADCAST FINALS:  The NFL PLAYOFFS were of course dominant, with FOX’s afternoon game at 6.96 and NBC’s primetime game at 5.53.  CW aired a new WORLD’S FUNNIEST ANIMALS at 0.07.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  COLLEGE BASKETBALL was at 0.38/0.26/0.15/0.12/0.11 on ESPN, and 0.14/0.09/0.04/0.02 on ESPN2.  On USA, PREMIER […]

  The pandemic didn’t keep viewers from their favorite medical show. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  AMERICAN HORROR STORY returned last night with a different storyline, setting and cast, and also brought along some new viewers to scare.  Last night’s Season 2 debut had what should end up as a 2.0 18-49 rating, considerably up from the 1.7 it earned for last season’s finale, and enough to beat or at […]

  NETWORK UPDATE:  As expected, CBS looked a lot worse once its football preemptions were removed from final numbers.  Although THE BIG BANG THEORY held its 4.5, MOM fell 0.2 to 2.6, 2 1/2 MEN slipped 0.1 to 2.1, THE MCCARTHYS lost 0.2 to 1.4, and ELEMENTARY dropped 0.2 to a dangerously low 1.0.  In addition, […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  FRIDAY STARZ:  It doesn’t appear as though DA VINCI’S DEMONS is going to be a gamechanger for Starz, as the series debuted with a tame 0.4 in 18-49s, about half of the total viewership of 1M.  That was coming off a 0.6 rating for the series finale of SPARTACUS: WAR OF THE DAMNED, which […]

The weekly network ratings in prime time (now based on seven days of official nationals) are final, with substantial downward revisions from our estimate yesterday. The Saturday fast national ratings were vastly overstated because of continued local coverage of NFL preseason games in a handful of markets, and that was enough to inflate the weekly […]

> Sports dominated the top of the cable chart again this week, led of course by NFL Monday Night Football with a very good 6.9 Adult 18-49 rating.  TBS had some very good performances in the League Division Series, when the Yankees and Phillies were still in the running and when their respective Series culminated […]