The ratings for last night’s Super Bowl are coming in a little lower than anticipated in terms of average audience (the number of households or viewers watching in an average minute), but the “total audience” (the number that watched all or part of the game) set a new record: 164.1 million people 2 years or […]

>At the midpoint of the summer, the four major broadcast networks are moving closer together each week.  NBC had been dominating earlier in the summer, but with the departure of The Voice and to some extent the NHL Playoffs, the peacock has slid from a weekly average of around a 2 rating with Adults 18-49 to […]

    NETWORK FINALS:  SHARK TANK lost 0.1 in final numbers.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  AMC naturally owned Sunday cable, with THE WALKING DEAD down 0.17 from last week’s midseason premiere to 6.58, and TALKING DEAD down 0.42 to 2.68, with COMIC BOOK MEN down 0.22 […]

  In case Justin Timberlake’s qualifications for the 5-Timers Club were in any question, last night’s ratings for SATURDAY NIGHT LIVE confirm that he’s the show’s MVP of this era.  SNL had a 5.9 rating in total households last night and a 3.7 in 18-49s, both those numbers the highest since an episode that aired […]

  TELENOVELA didn’t start well. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

        NETWORK FINALS:  Both CELEBRITY FAMILY FEUD and MATCH GAME gained 0.1 in final numbers, as did 60 MINUTES and BIG BROTHER, but the MADAM SECRETARY and FAMILY GUY reruns lost the same.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Starz solidified its hold on Sunday […]

>As expected, Game 6 of the World Series went up substantially in the official nationals to a 6.5 Adult 18-49 rating.  Not quite the 6.9 forecast but close.  The news was also good for The Big Bang Theory (4.6), The Office (2.9), Person of Interest (2.7) and Vampire Diaries (1.5), all adjusted up a tenth […]

        NETWORK FINALS:  On both CBS and NBC, the 8PM shows (the season finales of BIG BROTHER and AMERICA’S GOT TALENT) gained 0.1 in final numbers at the expense of the 10PM lead-outs (the season finale of SALVATION and the season premiere of THE GOOD PLACE).  In addition, the 8PM hour of […]