The ratings for last night’s Super Bowl are coming in a little lower than anticipated in terms of average audience (the number of households or viewers watching in an average minute), but the “total audience” (the number that watched all or part of the game) set a new record: 164.1 million people 2 years or older.
| Super Bowl Ratings |
Metered Markets |
National |
|
| Last five years |
HH Rtg |
Shr |
HH Rtg |
Shr |
|
| 2013 |
CBS |
BAL 34 |
SF 31 |
48.1 |
71 |
46.3* |
69* |
|
| 2012 |
NBC |
NYG 21 |
NE 17 |
47.8 |
71 |
47.0 |
71 |
|
| 2011 |
FOX |
GB 31 |
PIT 25 |
47.9 |
71 |
46.0 |
69 |
|
| 2010 |
CBS |
NO 31 |
IND 17 |
46.4 |
68 |
45.0 |
68 |
|
| 2009 |
NBC |
PIT 27 |
ARI 23 |
42.1 |
65 |
42.0 |
64 |
|
| Multi-year Averages in Nielsen PeopleMeter Era |
|
| 2010-12 (3 Super Bowls) |
47.4 |
70 |
46.0 |
69 |
|
| 2002-09 (8 Super Bowls) |
43.1 |
63 |
41.6 |
63 |
|
| 1988-01 (14 Super Bowls) |
42.2 |
62 |
42.6 |
64 |
|
The 2013 national numbers are not quite official. The asterisk should be removed by tomorrow, but the numbers won’t change significantly.
| Super Bowl Ratings |
Millions 2+ |
|
| Average Minute |
Total Audience |
|
| 2013 |
CBS |
BAL 34 |
SF 31 |
108.4* |
164.1* |
|
| 2012 |
NBC |
NYG 21 |
NE 17 |
111.3 |
159.2 |
|
| 2011 |
FOX |
GB 31 |
PIT 25 |
111.0 |
162.9 |
|
| 2010 |
CBS |
NO 31 |
IND 17 |
106.5 |
153.4 |
|
| 2009 |
NBC |
PIT 27 |
ARI 23 |
98.7 |
151.6 |
|
| Multi-year Averages in Nielsen PeopleMeter Era |
|
| 2010-12 (3 Super Bowls) |
109.6 |
158.5 |
|
| 2002-09 (8 Super Bowls) |
91.4 |
141.2 |
|
| 1988-01 (14 Super Bowls) |
84.8 |
124.8 |
|
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