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February 4, 2013
 

The Sked: Updated Super Bowl National Ratings

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Written by: Mitch Metcalf
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The ratings for last night’s Super Bowl are coming in a little lower than anticipated in terms of average audience (the number of households or viewers watching in an average minute), but the “total audience” (the number that watched all or part of the game) set a new record: 164.1 million people 2 years or older.

Super Bowl Ratings Metered Markets National
Last five years  HH Rtg Shr HH Rtg Shr
2013 CBS BAL 34 SF 31 48.1 71 46.3* 69*
2012 NBC NYG 21 NE 17 47.8 71 47.0 71
2011 FOX GB 31 PIT 25 47.9 71 46.0 69
2010 CBS NO 31 IND 17 46.4 68 45.0 68
2009 NBC PIT 27 ARI 23 42.1 65 42.0 64
Multi-year Averages in Nielsen PeopleMeter Era
2010-12 (3 Super Bowls) 47.4 70 46.0 69
2002-09 (8 Super Bowls) 43.1 63 41.6 63
1988-01 (14 Super Bowls) 42.2 62 42.6 64

The 2013 national numbers are not quite official.  The asterisk should be removed by tomorrow, but the numbers won’t change significantly.

Super Bowl Ratings Millions 2+
Average Minute Total Audience
2013 CBS BAL 34 SF 31 108.4* 164.1*
2012 NBC NYG 21 NE 17 111.3 159.2
2011 FOX GB 31 PIT 25 111.0 162.9
2010 CBS NO 31 IND 17 106.5 153.4
2009 NBC PIT 27 ARI 23 98.7 151.6
Multi-year Averages in Nielsen PeopleMeter Era
2010-12 (3 Super Bowls) 109.6 158.5
2002-09 (8 Super Bowls) 91.4 141.2
1988-01 (14 Super Bowls) 84.8 124.8



About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.